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Current Events & Hot Topics Current Events & Hot Topics

Woman Sues Make Up Company for False Advertising

Posted by on May. 2, 2013 at 3:57 PM
  • 10 Replies

ABC News Blogs

Woman Sues Make Up Company for False Advertising

Rorie Weisberg, an Orthodox Jewish woman in Monsey, N.Y., takes advertising claims seriously. So when she read copy for LancĂ´me's Teint Idole Ultra 24H foundation, which is supposed to stay on for an entire day and night of "lasting perfection," she believed it.

In April, Weisberg shelled out $45 plus tax for a one-ounce bottle on LancĂ´me's website, she says in her suit. When her face didn't remain fresh and dewy for 24 hours, she got so upset she sued LancĂ´me and its parent company L'Oreal.

LancĂ´me's "advertising and marketing campaign and labeling claims are false and misleading because the Product does not stay on the skin for 24 hours," she alleges in her class action lawsuit. "In reality, the Product does not live up to the claims made by LancĂ´me."

According to the complaint, filed April 30 in U.S. District Court on behalf of Weisberg and unidentified others who have been harmed by the "deceptive and misleading advertising messages," Weisberg purchased the make-up specifically to wear to her oldest son's bar mitzvah in June. Jewish law forbids women from applying make-up from sundown on Friday until nighttime on Saturday. Weisberg had hoped the long-lasting make-up would help with her "dual objectives of compliance with religious law and enhancement to her natural appearance," the suit says.

After testing it out from sundown Thursday to sundown Friday, Weisberg was decidedly unimpressed. The product made her skin look "cakey," and by Friday morning, her skin was shiny, "particularly around the nose," the suit maintains. By 3 p.m., the suit claims, no foundation remained on her skin, which she discovered when she tried to remove it with a white cotton ball.

This, she claims, was distressing on many levels. Weisberg and others "have been damaged and suffered an ascertainable loss by purchasing the Product, which is sold at an inflated price," the suit, which seeks unspecified damages, claims.

Neither Weisberg nor her lawyer returned interview requests.

But Stacy Mackler, a spokesperson for LancĂ´me, told ABC News that the company "strongly believes that this lawsuit has no merit and stands proudly behind our products" and will "strenuously contest these allegations in court."

t return requests for comment.

 

Jen #1238904688930684906

by on May. 2, 2013 at 3:57 PM
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Replies (1-10):
kailu1835
by Ruby Member on May. 2, 2013 at 3:58 PM
5 moms liked this

If the company states that their product WILL stay on for a set number of hours, and it doesn't even come close, I'd say that's good grounds for a lawsuit, especially considering the cost of the bottle.

eviesmom453
by Bronze Member on May. 2, 2013 at 4:03 PM

WOW

SuperChicken
by on May. 2, 2013 at 4:38 PM
1 mom liked this

Good for her.  Make up companies lie lie lie.   Models often wear false lashes in mascara ads, they use teenagers to promote anti-aging creams to 40 years olds, and on and on.  I hope she wins.

jllcali
by Jane on May. 2, 2013 at 4:38 PM

 I think some people in general are too sue happy, but I cannot bring myself to care if the make up company gets sued for their silly claims.

Euphoric
by Bazinga! on May. 2, 2013 at 4:39 PM

 Good for her

idunno1234
by Silver Member on May. 2, 2013 at 4:55 PM
1 mom liked this

So....let me get this straight:

Another sucker falls for one of the many bullshit claims cosmetic companies spew on a constant basis and buys yet another overpriced product and then SUES and you guys think this is a good idea??

I'm thinking that she had every right to write the company and demand her money back but suing for "unspecified damages" makes her look like even more of an idiot than she already is for shelling out $45 for a one ounce bottle of chemical and animal by product crap.

LilliesValley
by Bronze Member on May. 2, 2013 at 4:57 PM
I agree. They need to stop with the false advertising.


Quoting kailu1835:

If the company states that their product WILL stay on for a set number of hours, and it doesn't even come close, I'd say that's good grounds for a lawsuit, especially considering the cost of the bottle.


LilliesValley
by Bronze Member on May. 2, 2013 at 4:59 PM
She also has a very ligitamite reason as to why she bought the product and why she couldn't reapply. I don't like people being sue happy but this is one time I think it's valid.
Patientchild3
by QueenMom on May. 2, 2013 at 5:00 PM
So u would rather let them take your money..
Veni.Vidi.Vici.
by on May. 2, 2013 at 5:09 PM
1 mom liked this

She deserves her money back and that's all

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