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Do you think he cares that his offensive words cost him millions?

Posted by on May. 4, 2013 at 12:18 PM
  • 8 Replies

PepsiCo Ends Deal With Lil Wayne Due to “Offensive” Lyrics

By Laura Ferreiro

photo: Kevin Mazur/WireImageIt looks like DEWeezy has gone the way of the dodo bird. The high-profile, multimillion-dollar partnership between PepsiCo and Lil Wayne ended Friday, with an announcement issued by the makers of the popular Mountain Dew soft drink.

The rap star, also known as Weezy, recently made a crude reference to civil rights hero Emmett Till in the song "Karate Chop." As a result, PepsiCo pulled the plug on the Mountain Dew promotional campaign known as "DEWeezy," which launched in March 2012 with a highly publicized Lil Wayne performance at South by Southwest.

The statement issued by PepsiCo said that Wayne's "offensive reference to a revered civil rights icon does not reflect the values of our brand," reported the Associated Press. Meanwhile, a rep from the rapper's camp said the split was due to "creative differences" and they parted on amicable terms. (we discussed this here a few month ago in this group)

In the song, Lil Wayne, whose real name is Dwayne Michael Carter, Jr., says he wants to beat up a woman's sexual organ "like Emmett Till."

Till was an African-American boy who was murdered in Mississippi in 1955 at the age of 14, after he allegedly whistled at a white woman. He was severely beaten and had his eyes gouged out before being shot in the head. His body was disposed of in a river, where he was weighted down with a cotton gin fan tied to his neck with barbed wire. The two white men accused of committing the crime were the woman's husband and his brother, but they were acquitted by an all-white jury. The trial and Till's open-casket funeral became a flashpoint in the civil rights movement.

The Till family reportedly called for a meeting with PepsiCo and Wayne this week. The rap star sent the Till family a letter saying he would not refer to Emmett Till in an offensive manner, but the family allegedly rejected the letter, saying it fell short of an apology.

Ironically, a representative for Mountain Dew told Forbes at the campaign launch that the reason they wanted to work with Lil Wayne is because he makes no apologies. "We are celebrating Wayne through this campaign as an artist who found his personal success by following his own path," said brand manager Jamal Henderson. “There is no other artist who embodies that ethos more than Lil Wayne, who is not only always dancing outside of the box but makes no apologies for who he is."

It's unclear whether Pepsi will pull the plug on current Lil Wayne ads and promotions.

by on May. 4, 2013 at 12:18 PM
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Replies (1-8):
GOBryan
by Silver Member on May. 4, 2013 at 12:20 PM

Nope. I'm sure he still has money coming in due to those lyrics. He probably feels he didn't sell out.. Whatever that means. lol. 

rfurlongg
by on May. 4, 2013 at 12:23 PM
I doubt it ruffles his feathers much.
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trippyhippy
by Gold Member on May. 4, 2013 at 1:34 PM

He's about to hit the billionaire mark as is his mentor/adoptive father Birdman.  I doubt he's too worried.  I think Mountain Dew is just panicing and being proactive because of the big freak out about the Tyler the Creator commercial that caused so much drama this week.

12hellokitty
by Platinum Member on May. 4, 2013 at 1:40 PM
1 mom liked this

eye rollingAnd all of Lil Wayne's other songs reflect the values of the Pepsi brand?  

 

finnbar
by Silver Member on May. 4, 2013 at 1:56 PM
Wow. I doubt he cares about losing the endorsement.
How sad that he would defame Emmett Till like that
jllcali
by Jane on May. 4, 2013 at 3:04 PM
WTF was he thinking when he wrote those lyrics?
Radarma
by "OneDar" on May. 4, 2013 at 5:15 PM
1 mom liked this

 Do I think he cares? Um, no.

stormcris
by Christy on May. 4, 2013 at 5:38 PM

Pepsi is going into code red lock down on things right now since people did not take that other commercial well. Without that I doubt they would have batted an eyelash at this. 

Art is meant to get under your skin, be offensive and be raw. It will be nice when the public can take that for what it is and not act like they need to only see through rose colored glasses. Life is out there, stop trying to erase it.

So, yes in some ways I think he cares that people cannot accept that not so much about the money because the money is less than the art for some.

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