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Why he hates fat chicks....

Posted by on May. 7, 2013 at 11:30 AM
  • 309 Replies
1 mom liked this

An interesting read, to say the least... I have never had any desire to shop in this store.

What's your take?  I would be interested to find out....


Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks

World

Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks

Anyone who’s been to Abercrombie & Fitch in the last few years has probably noticed that they don’t carry XL or XXL sizes of women’s clothing because they don’t  want overweight women wearing their brand.

According to this popular teen clothing retailer, fat chicks will just never be a part of the “in” crowd.

They take a big risk with this tactic because two of Abercrombie’s biggest competitors, H&M and American Eagle, both offer XXL sizes for men and women.

The largest women’s pants available at Abercrombie are a size 10, while H&M goes up to 16 and American Eagle goes even farther to 18.
Abercrombie’s attitude towards plus-sized women derives from CEO Mike Jeffries. Robin Lewis, author of The New Rules of Retail, spoke to Business Insider about the kind of people Jeffries wants advertising his brand.

“He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’”

Lewis said that the only reason Abercrombie offers XL and XXL in men’s sizes is to appeal to large athletes.

In a 2006 interview with Salon, Jeffries confirmed that the communication between hot people is his primary marketing tactic.

“It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that,” he said.

Jeffries also told Salon that he wasn’t bothered by excluding fat people. In fact, he said that not limiting his ideal demographic would make his clothing less desirable.

“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,” he told Salon.

One might wonder why Mike Jeffries only wants to be in the company of good-looking people. That curiosity will end after seeing what this freak looks like.

After seeing a picture of Mike Jeffries, it can only be concluded that he was never around good-looking people as a kid and is now making up for the glamorous youth he wishes he had.

by on May. 7, 2013 at 11:30 AM
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Replies (1-10):
GLWerth
by Gina on May. 7, 2013 at 11:34 AM
3 moms liked this

Wow. Giant douchebag.

MomofHDFandNWF
by Member on May. 7, 2013 at 11:35 AM
20 moms liked this

This is the CEO of Abercrombie @ Fitch... he is 61 years old and (IMHO) looks like a perfect candidate for why NOT to get plastic surgery....



lizmarie1975
by Gold Member on May. 7, 2013 at 11:37 AM

holy cow.

chotovec82
by Bronze Member on May. 7, 2013 at 11:37 AM
2 moms liked this
Eh it's his choice. Doesn't bother me one bit.
JakeandEmmasMom
by Platinum Member on May. 7, 2013 at 11:37 AM
4 moms liked this

 What an asshole.

DestinyHLewis
by Destiny on May. 7, 2013 at 11:39 AM

Well. He is at least honest about his motives. Holy wow...

bibdybobdyboob
by Member on May. 7, 2013 at 11:39 AM
7 moms liked this

Wow, he looks like  the cartoon fish on Sponge Bob.


Quoting MomofHDFandNWF:

This is the CEO of Abercrombie @ Fitch... he is 61 years old and (IMHO) looks like a perfect candidate for why NOT to get plastic surgery....





Peanutx3
by on May. 7, 2013 at 11:39 AM
3 moms liked this

His choice in how he runs his business.

talia-mom
by Gold Member on May. 7, 2013 at 11:40 AM
3 moms liked this

refreshing honesty

lga1965
by Ruby Member on May. 7, 2013 at 11:40 AM
Eewwwwwww !

Quoting MomofHDFandNWF:

This is the CEO of Abercrombie @ Fitch... he is 61 years old and (IMHO) looks like a perfect candidate for why NOT to get plastic surgery....



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