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Amy's Baking Company--- Recipe for Insanity?

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Did anyone catch this fiasco? jaw drop

How Not To React To Internet Criticism: The Epic Facebook Meltdown Of Amy’s Baking Company

amy_knivesIt appears that the owners of Amy’s Baking Company in Arizona expected an appearance on celebrity chef Gordon Ramsay’s “Kitchen Nightmares” program to vindicate them. They believed that they serve quality food, that they have been unfairly slandered by the entire Internet. Maybe they had never seen the reality program, which features last-ditch efforts to save failing restaurants run by people who are delusional or incompetent…and frequently both.

Normally, no one would care about a little cafe/pizzeria/bakery in Arizona. Amy’s showed up on the map in 2010 after a paranoid, unhinged rant aimed at a man who posted a one-star review about an undercooked pizza. The owner accused the reviewer of not knowing what fresh dough and tomatoes should taste like, of working for a competing restaurant, and of being ugly. “Do US a favor and keep your ugly face and you ugly opinions to yourself and go back to the restaurant that you really work at!!” she wrote.

More than two years later, the owners signed on to Ramsay’s show. It’s not clear why: perhaps they believed that Ramsay would taste their amazing food, vindicate the business, and stand outside the door swearing at everyone with a Yelp account in order to make them go away. Instead, Ramsay walked away from a restaurant makeover for the first time in more than a hundred episodes on two continents.

Normally, the program follows a strict formula: a stubborn owner or chef believes that they have the best food in the country and can’t understand why customers stay away. Often, in the United States version of the program, there are terrible family or staff conflicts. Planted customers send their crappy food back in dismay. Everyone except the front-line staff butts heads with Ramsay until a crucial peak to the conflict that usually involves some kind of ancient slimy meat in the freezer. The menu is made over, a different batch of planted customers show up and like the food, and hearts are warmed.

The Amy’s Baking Company episode ended at the very peak of the conflict…as the owners refused to take any criticism from Ramsay. If he wasn’t going to make the mean Yelpers go away, what could he do for them? Nothing.

But this isn’t a TV recap. We frequently focus on business owners who show everyone how not to react to bad online reviews, and Amy’s Baking Company is providing a master class in that as we speak…on Facebook.

A Reddit thread linked to the restaurant’s page, providing a steady influx of trolls. A more savvy business would shut down their Facebook page. This is not that business.

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lunch_reservations

Just you watch, Internet blogger nerds! This restaurant is going to sic the SCOTTSDALE, ARIZONA POLICE DEPARTMENT ON YOU!

policearecoming

The font on that last comment seems pretty legit.

http://consumerist.com/2013/05/14/amys-baking-company-shows-businesses-how-not-to-react-to-internet-criticism-in-epic-facebook-meltdown/

 

http://www.forbes.com/sites/kellyclay/2013/05/14/lessons-from-amys-baking-company-six-things-you-should-never-do-on-social-media/

by on May. 14, 2013 at 7:25 PM
Replies (21-30):
gludwig2000
by Gina on May. 14, 2013 at 8:33 PM
Good thing that I didn't watch the show, because I would have been cussing up a storm if I saw them keeping waitresses tips!
Quoting SewingMamaLele:


Quoting gludwig2000:

Um, wow. I would lose my job if I responsed to our customer service surveys like that,lol. Although I will admit, there are times that I want to, but ya know, got to keep it professional.

She fired a girl on the spot for asking "are you sure?" about something.  They also didn't allow their waitress to keep her tips... awful, crazy people.   Maybe they will realize just how nutty they are!!!

Lizardannie1966
by on May. 14, 2013 at 8:38 PM

They spammed their own FB page five times with the Phoenix New Times article about Gordon Ramsey and didn't fix it? Why would they do this?

As nutty as she is and as many wrongs as have been committed by them, I wonder if their FB page has been hacked?

And honestly, some of the comments to them (some of which are saying things like, "I've never been in your restaurant before.........but.............uh......") on their FB are getting ridiculous, too.

lizmarie1975
by Gold Member on May. 14, 2013 at 8:39 PM
1 mom liked this



Quoting JoshRachelsMAMA:

I watched that episode. She is a loon.

My husband and I were hysterical watching this episode.


Lizardannie1966
by on May. 14, 2013 at 8:47 PM

Wow. lol I've never even heard of these people but then again, we're west siders here in the Phoenix and surrounding area.

They're a mess. A hopeless mess. To their defense in a small way, Ramsey's show features people paid to be brought in as diners just as he does on his show Hell's Kitchen.

Quoting momma4AJ:

for those that havent seen the episode... http://www.youtube.com/watch?v=bnJFH8wgegI


LunieLoopen
by on May. 14, 2013 at 8:50 PM

This is so amazing! I'm cracking up like crazy.

momma4AJ
by New Member on May. 14, 2013 at 8:54 PM

yeah i know what you mean about not knowing about them... the farest east i've been is 19th ave a thunderbird and i'm one of those few thats born and raised here in phoenix, lol. but the woman was still out of her mind, lol


Quoting Lizardannie1966:

Wow. lol I've never even heard of these people but then again, we're west siders here in the Phoenix and surrounding area.

They're a mess. A hopeless mess. To their defense in a small way, Ramsey's show features people paid to be brought in as diners just as he does on his show Hell's Kitchen.

Quoting momma4AJ:

for those that havent seen the episode... http://www.youtube.com/watch?v=bnJFH8wgegI




joyfree
by Silver Member on May. 14, 2013 at 9:01 PM

Fraud, plain and simple.


Quoting Aamy:

She is buying stuff and repackaging it as hers !!! 

Quoting joyfree:

Oh, MY!!! What a "itch!


Quoting Aamy:

Oooooo anyone see this ....






Lizardannie1966
by on May. 14, 2013 at 9:04 PM

lol The last time we were in Scottsdale was coming back from Dave & Buster's out in Tempe (where we got lost trying to find it) and coming home on Scottsdale Rd and getting lost on Hayden. We live near the football and hockey stadiums so...I think you can see what I mean about getting lost? I've lived out here in the Phoenix area for nearly 40 years but the east side of town has changed SO much.

Never again! lol

She's nuts. She is completely looney tunes!

Quoting momma4AJ:

yeah i know what you mean about not knowing about them... the farest east i've been is 19th ave a thunderbird and i'm one of those few thats born and raised here in phoenix, lol. but the woman was still out of her mind, lol


Quoting Lizardannie1966:

Wow. lol I've never even heard of these people but then again, we're west siders here in the Phoenix and surrounding area.

They're a mess. A hopeless mess. To their defense in a small way, Ramsey's show features people paid to be brought in as diners just as he does on his show Hell's Kitchen.

Quoting momma4AJ:

for those that havent seen the episode... http://www.youtube.com/watch?v=bnJFH8wgegI





paganbaby
by Teflon Don on May. 14, 2013 at 9:52 PM
Quoting simplegirl2321:

Wow! To make Gordon Ramsey walk away that must have been one crazy bitch. Looks like she plans to go down in a blaze of glory.

Lilypie - Personal pictureLilypie Breastfeeding tickers

Mipsy
by Bronze Member on May. 14, 2013 at 9:56 PM
1 mom liked this
They posted that news article in 2012. I don't believe for a second their page is hacked or ever has been. I believe they are true idiots.

Quoting Lizardannie1966:

They spammed their own FB page five times with the Phoenix New Times article about Gordon Ramsey and didn't fix it? Why would they do this?

As nutty as she is and as many wrongs as have been committed by them, I wonder if their FB page has been hacked?

And honestly, some of the comments to them (some of which are saying things like, "I've never been in your restaurant before.........but.............uh......") on their FB are getting ridiculous, too.

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