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Amy's Baking Company--- Recipe for Insanity?

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Did anyone catch this fiasco? jaw drop

How Not To React To Internet Criticism: The Epic Facebook Meltdown Of Amy’s Baking Company

amy_knivesIt appears that the owners of Amy’s Baking Company in Arizona expected an appearance on celebrity chef Gordon Ramsay’s “Kitchen Nightmares” program to vindicate them. They believed that they serve quality food, that they have been unfairly slandered by the entire Internet. Maybe they had never seen the reality program, which features last-ditch efforts to save failing restaurants run by people who are delusional or incompetent…and frequently both.

Normally, no one would care about a little cafe/pizzeria/bakery in Arizona. Amy’s showed up on the map in 2010 after a paranoid, unhinged rant aimed at a man who posted a one-star review about an undercooked pizza. The owner accused the reviewer of not knowing what fresh dough and tomatoes should taste like, of working for a competing restaurant, and of being ugly. “Do US a favor and keep your ugly face and you ugly opinions to yourself and go back to the restaurant that you really work at!!” she wrote.

More than two years later, the owners signed on to Ramsay’s show. It’s not clear why: perhaps they believed that Ramsay would taste their amazing food, vindicate the business, and stand outside the door swearing at everyone with a Yelp account in order to make them go away. Instead, Ramsay walked away from a restaurant makeover for the first time in more than a hundred episodes on two continents.

Normally, the program follows a strict formula: a stubborn owner or chef believes that they have the best food in the country and can’t understand why customers stay away. Often, in the United States version of the program, there are terrible family or staff conflicts. Planted customers send their crappy food back in dismay. Everyone except the front-line staff butts heads with Ramsay until a crucial peak to the conflict that usually involves some kind of ancient slimy meat in the freezer. The menu is made over, a different batch of planted customers show up and like the food, and hearts are warmed.

The Amy’s Baking Company episode ended at the very peak of the conflict…as the owners refused to take any criticism from Ramsay. If he wasn’t going to make the mean Yelpers go away, what could he do for them? Nothing.

But this isn’t a TV recap. We frequently focus on business owners who show everyone how not to react to bad online reviews, and Amy’s Baking Company is providing a master class in that as we speak…on Facebook.

A Reddit thread linked to the restaurant’s page, providing a steady influx of trolls. A more savvy business would shut down their Facebook page. This is not that business.

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lunch_reservations

Just you watch, Internet blogger nerds! This restaurant is going to sic the SCOTTSDALE, ARIZONA POLICE DEPARTMENT ON YOU!

policearecoming

The font on that last comment seems pretty legit.

http://consumerist.com/2013/05/14/amys-baking-company-shows-businesses-how-not-to-react-to-internet-criticism-in-epic-facebook-meltdown/

 

http://www.forbes.com/sites/kellyclay/2013/05/14/lessons-from-amys-baking-company-six-things-you-should-never-do-on-social-media/

by on May. 14, 2013 at 7:25 PM
Replies (31-40):
Lizardannie1966
by on May. 14, 2013 at 10:04 PM

No, I meant that it's posted on the same day five times and as many times as they've been on to argue with others on their FB page, it just seems odd that haven't fixed this.

I believe they're unprofessional and yes, idiots but I'll give them the benefit of the doubt about the FB page.

Quoting Mipsy:

They posted that news article in 2012. I don't believe for a second their page is hacked or ever has been. I believe they are true idiots.

Quoting Lizardannie1966:

They spammed their own FB page five times with the Phoenix New Times article about Gordon Ramsey and didn't fix it? Why would they do this?

As nutty as she is and as many wrongs as have been committed by them, I wonder if their FB page has been hacked?

And honestly, some of the comments to them (some of which are saying things like, "I've never been in your restaurant before.........but.............uh......") on their FB are getting ridiculous, too.


caito
by Silver Member on May. 14, 2013 at 10:20 PM
1 mom liked this

That shit was funny as hell.

AlekD
by Gold Member on May. 14, 2013 at 10:27 PM
Thats crazy. Maybe she knew her business was going to fail anyway and she is just trying to get 15 minutes of fame by being crazy.
UpSheRises
by Platinum Member on May. 14, 2013 at 10:38 PM
1 mom liked this
That was great...kinda makes me sad that we dont have cable anymore.
Lizardannie1966
by on May. 14, 2013 at 10:42 PM
2 moms liked this

It's like a car accident that you rubber neck driving by. I've been reading their FB page. It's hard to pull away from. lol

They've just committed business suicide. I will be surprised if they stay in business much longer and I base that not only on Amy's craziness and Samy's poor business practices, but also the amount of people they've been arguing with on their FB page. I doubt half of those people have ever been to their restaurant before. They've just jumped in because it's a social networking and through the magic of the Internet, they can chew Amy and Samy's ass with ease.

joyfree
by Silver Member on May. 14, 2013 at 10:51 PM

OMG! They have created two new Facebook pages yet they're still spewing bile and venom!!!

"I Love Amy's Baking Company", and "Amy's Baking Company Bakery Boutique & Bistro New Official"


slapgoing crazytoddler tantrum

autodidact
by Platinum Member on May. 14, 2013 at 10:52 PM


ha! not now, you don't 

it's all over online, here you go

http://www.youtube.com/watch?v=http://www.youtube.com/watch?v=G6LY7TJ16pg


Ahh!  I can't wait to see it.  I love Kitchen Nightmares.  I have to wait for it to come online.



Autodidact, Unrepentant Heathen

..MoonShine..
by Redwood Witch on May. 14, 2013 at 11:03 PM
2 moms liked this
Guano psychotic.

^^My new favorite phrase, BTW, and I got it from this group.
Mipsy
by Bronze Member on May. 14, 2013 at 11:06 PM
Yes its posted 5 times in one day in December of 2012. I highly doubt its been hack for 6 months or more. They have a nasty status posted in October of 2012. Plus if they are able to log on and "claim" they've been hacked, why haven't they deleted that status in 2012 or corrected that posting 5 times? Cuz they are idiots.

Quoting Lizardannie1966:

No, I meant that it's posted on the same day five times and as many times as they've been on to argue with others on their FB page, it just seems odd that haven't fixed this.

I believe they're unprofessional and yes, idiots but I'll give them the benefit of the doubt about the FB page.

Quoting Mipsy:

They posted that news article in 2012. I don't believe for a second their page is hacked or ever has been. I believe they are true idiots.



Quoting Lizardannie1966:

They spammed their own FB page five times with the Phoenix New Times article about Gordon Ramsey and didn't fix it? Why would they do this?

As nutty as she is and as many wrongs as have been committed by them, I wonder if their FB page has been hacked?

And honestly, some of the comments to them (some of which are saying things like, "I've never been in your restaurant before.........but.............uh......") on their FB are getting ridiculous, too.


Mipsy
by Bronze Member on May. 14, 2013 at 11:07 PM
1 mom liked this
We watch it on huluplus :)

Quoting UpSheRises:

That was great...kinda makes me sad that we dont have cable anymore.
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