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Amy's Baking Company--- Recipe for Insanity?

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Did anyone catch this fiasco? jaw drop

How Not To React To Internet Criticism: The Epic Facebook Meltdown Of Amy’s Baking Company

amy_knivesIt appears that the owners of Amy’s Baking Company in Arizona expected an appearance on celebrity chef Gordon Ramsay’s “Kitchen Nightmares” program to vindicate them. They believed that they serve quality food, that they have been unfairly slandered by the entire Internet. Maybe they had never seen the reality program, which features last-ditch efforts to save failing restaurants run by people who are delusional or incompetent…and frequently both.

Normally, no one would care about a little cafe/pizzeria/bakery in Arizona. Amy’s showed up on the map in 2010 after a paranoid, unhinged rant aimed at a man who posted a one-star review about an undercooked pizza. The owner accused the reviewer of not knowing what fresh dough and tomatoes should taste like, of working for a competing restaurant, and of being ugly. “Do US a favor and keep your ugly face and you ugly opinions to yourself and go back to the restaurant that you really work at!!” she wrote.

More than two years later, the owners signed on to Ramsay’s show. It’s not clear why: perhaps they believed that Ramsay would taste their amazing food, vindicate the business, and stand outside the door swearing at everyone with a Yelp account in order to make them go away. Instead, Ramsay walked away from a restaurant makeover for the first time in more than a hundred episodes on two continents.

Normally, the program follows a strict formula: a stubborn owner or chef believes that they have the best food in the country and can’t understand why customers stay away. Often, in the United States version of the program, there are terrible family or staff conflicts. Planted customers send their crappy food back in dismay. Everyone except the front-line staff butts heads with Ramsay until a crucial peak to the conflict that usually involves some kind of ancient slimy meat in the freezer. The menu is made over, a different batch of planted customers show up and like the food, and hearts are warmed.

The Amy’s Baking Company episode ended at the very peak of the conflict…as the owners refused to take any criticism from Ramsay. If he wasn’t going to make the mean Yelpers go away, what could he do for them? Nothing.

But this isn’t a TV recap. We frequently focus on business owners who show everyone how not to react to bad online reviews, and Amy’s Baking Company is providing a master class in that as we speak…on Facebook.

A Reddit thread linked to the restaurant’s page, providing a steady influx of trolls. A more savvy business would shut down their Facebook page. This is not that business.

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lunch_reservations

Just you watch, Internet blogger nerds! This restaurant is going to sic the SCOTTSDALE, ARIZONA POLICE DEPARTMENT ON YOU!

policearecoming

The font on that last comment seems pretty legit.

http://consumerist.com/2013/05/14/amys-baking-company-shows-businesses-how-not-to-react-to-internet-criticism-in-epic-facebook-meltdown/

 

http://www.forbes.com/sites/kellyclay/2013/05/14/lessons-from-amys-baking-company-six-things-you-should-never-do-on-social-media/

by on May. 14, 2013 at 7:25 PM
Replies (81-90):
amyme63
by Member on May. 15, 2013 at 2:47 AM
2 moms liked this
Oh, definitely. I was just trying to point out that using photos that are not of your food does not equal fraud. But yeah, who knows with these people. They are obviously nuts. They probably used pinterest to make their website!

Quoting stormcris:

Perhaps but stock photos have granted permission to be used and people have to pay for the right to use those. A restaurant cannot just go pull a photo from anywhere and put it on their menu.


Quoting amyme63:

I don't know about that, haven't read those accounts. But, plenty of restaurants use stock photos on their websites and not actual pictures of their food.



Quoting joyfree:

I was actually talking about the baked goods... Someone on another blog(Gee, there are so MANY going about this fiasco!) stated that the photos supposedly representing their food were actually purloined from other web sites. They are still on the original website.




Quoting amyme63:

I guess if you went to olive garden and bought their food then sold it at your restaurant as your own, it might be. Or, going to the bakery down the street and buying a cake and then saying you made it... Ok, sure. But no one would do that. The costs would be outrageous!





But, buying frozen raviolis and putting sauce on them and selling them as yours is not fraud. It's actually how most restaurants operate. Very rarely will you eat somewhere that makes all its food from scratch. I'm sure I've never eaten at such a place. I have definitely never worked at one!






Quoting joyfree:

It's fraud if you repackage something with your name on it and try to pass it off as your own, I think...





Quoting amyme63:

She is a complete nutjob. She needs some serious help. But, its not fraud. Do you really think everything you eat in a restaurant is made from scratch? Not even kind of. Not even close. Most restaurants won't lie and say thy made it, but even if they do, its not fraud.







Quoting joyfree:

Fraud, plain and simple.






Quoting Aamy:

She is buying stuff and repackaging it as hers !!! 

Quoting joyfree:

Oh, MY!!! What a "itch!






Quoting Aamy:

Oooooo anyone see this ....
























Posted on CafeMom Mobile
autodidact
by Platinum Member on May. 15, 2013 at 3:13 AM

from a court document on her SS theft charge: 


    Ms. Bouzaglo is solely responsible for creating the entire menu, cooking, baking, training their staff,     ordering, managing the catering business and completing daily operational duties necessary for the business.

http://www.findforms.com/pdf_files/azd/20255/86-1.pdf


they certainly didn't mind lyingto the court

Autodidact, Unrepentant Heathen

joyfree
by Silver Member on May. 15, 2013 at 4:27 PM

This was a fun thread.

Raintree
by Ruby Member on May. 15, 2013 at 4:29 PM
1 mom liked this

I've been watching this ALL day.

HILARIOUS.

Now she has a 'I support Amy's Bakery 100 percent!' page. 

lol

joyfree
by Silver Member on May. 15, 2013 at 4:52 PM

It's crazy, isn't it? They had made a new "official" FB page, because they had filled the old one up with their crazy posts, but they filled up the new one with even WORSE stuff. Then I think they figured out that was a bad idea, so they deleted THAT one, and went back and deleted what they could from the original page... I have to go see the page you're referencing, too. I forgot about that one, so this should be fun!

popcorn


Quoting Raintree:

I've been watching this ALL day.

HILARIOUS.

Now she has a 'I support Amy's Bakery 100 percent!' page. 

lol



..MoonShine..
by Redwood Witch on May. 15, 2013 at 4:55 PM
1 mom liked this
Oh no...seriously?? This whole thing just cracks me.

Quoting Raintree:

I've been watching this ALL day.

HILARIOUS.

Now she has a 'I support Amy's Bakery 100 percent!' page. 

lol

stormcris
by Christy on May. 15, 2013 at 5:05 PM
2 moms liked this

Umpteenth lesson from this fiasco...

If you are going to make fake profiles to help your ratings on various sites and defend yourself, do not use the same type style that is indicated in your Facebook posts. The capitalization of certain words and sequence of speech is a dead giveaway.

Sisteract
by Whoopie on May. 15, 2013 at 5:06 PM
1 mom liked this

Now they are claiming that their page was hacked.

I think it's an effort to get people in- drama, sells.

illogicalkat
by Bronze Member on May. 15, 2013 at 5:17 PM

Except they are not letting all customers in. Samy is turning people away at the door.

http://ktar.com/22/1634318/Scottsdales-bakery-lashes-out


Quoting Sisteract:

Now they are claiming that their page was hacked.

I think it's an effort to get people in- drama, sells.



Della529
by Matlock on May. 15, 2013 at 7:16 PM
1 mom liked this

 Watched the YT vid and...Boy!  She reminds me of some CM posters, lol.

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