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Victoria's Secret Rejects 'Survivor' Bra Line for Mastectomy Survivors

Posted by on May. 21, 2013 at 8:21 AM
  • 47 Replies

 

Victoria's Secret Rejects 'Survivor' Bra Line for Mastectomy Survivors

 

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By Oliver Jenkins, Mon, May 20, 2013

On Monday, Victoria's Secret announced it isn't interested in producing a "Survivor" bra crafted specially for mastectomy victims because it would be too "complicated." This news comes despite Angelina Jolie's recently publicized mastectomy and an online petition that generated over 120,000 signatures.

"Through our research, we have learned that fitting and selling mastectomy bras ... is complicated and truly a science," a Victoria's Secret spokesperson said in a statement. "As a result, we believe that the best way for us to make an impact for our customers is to continue funding cancer research."

Previously, the lingerie giant had flirted with the notion of designing bras for women who underwent mastectomies but didn't opt for breast reconstruction.

Jolie, who chose to undergo a mastectomy after learning her chances of developing breast cancer in the future were high, ended up having breast reconstruction following the procedure.

Apart from Jolie's celebrity status, the topic was fueled by an online petition that garnered 120,000 signatures from individuals hoping to see a "survivor bra." The Change.org petition was created by Allana Maiden, a Virginia woman who witnessed her mother - a breast cancer survive - struggle when purchasing bras following a mastectomy.

Although Victoria' Secret appeared open to the idea - even bringing the two in for a discussion - they ultimately decided not to pursue the line.

"I was disappointed but I kind of understand where they're coming from," Maiden said. "I did know that they were researching it very seriously and wanted to consider it from every aspect involved."

Sources: Boston.com, NY Daily Mail

by on May. 21, 2013 at 8:21 AM
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Replies (1-10):
norahsmommy
by Bronze Member on May. 21, 2013 at 8:24 AM
3 moms liked this
They are correct it would be complex. They would basically be custom bras. Each one different. If they don't want to hire specialists who are qualified to measure and design custom fit bras, that's their purgative.
stormcris
by Christy on May. 21, 2013 at 8:25 AM

The question now is are they in the same line of thinking that Abercrombie and Fitch has. You would think after Jolie made that announcement they would be jumping on this. Stupid store who doesn't realize a profitable idea.

SLTmom
by Silver Member on May. 21, 2013 at 8:59 AM
3 moms liked this

No.  Maybe they are smart enough to realize how those can't just be mass prodded, and bought off the shelf.  It's importent to be properly measured and fit for what is basically a prosthetic, depending on many factors, including body type and weight of breasts prior to the surgery.  It's  not just a bra with silicone shoved in the cups.


And what does Angelina Jolie have to do with their business plan?

Quoting stormcris:

The question now is are they in the same line of thinking that Abercrombie and Fitch has. You would think after Jolie made that announcement they would be jumping on this. Stupid store who doesn't realize a profitable idea.




"I would rather have a mind opened by wonder than one closed by belief"  Gerry Spence

jessilin0113
by Platinum Member on May. 21, 2013 at 9:01 AM
I can see their point. Each bra would need to be unique, so it's not like you can just go buy one off the rack. It would be cool if they funded them or something like that.
rfurlongg
by on May. 21, 2013 at 9:02 AM
Not surprising. That has never really been their marketing angle.
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PamR
by Pam on May. 21, 2013 at 9:03 AM
2 moms liked this

Their marketing is very specific and their target audience is young.  I don't think this would end up being a money maker for them and that's the bottom line.

stormcris
by Christy on May. 21, 2013 at 9:05 AM

Promotion and sales and people will go into and buy from businesses based on what is brought into a trend. Jolie caused even more awareness of mastectomy. Sad to say but it is true.

If you are flat chested do you go get fitted for a prosthetic? If one boob is noticeably bigger than the other to the point you look lopsided do you go get fitted for a prosthetic? No you don't. There are ways to do this through mass production of mastectomy bras and even Walgreen's carries them mass produced. 

Need to add the bra is a separate thing from the prosthetic but Walgreen's also sells the breast forms without having to be individually fitted.

Quoting SLTmom:

No.  Maybe they are smart enough to realize how those can't just be mass prodded, and bought off the shelf.  It's importent to be properly measured and fit for what is basically a prosthetic, depending on many factors, including body type and weight of breasts prior to the surgery.  It's  not just a bra with silicone shoved in the cups.


And what does Angelina Jolie have to do with their business plan?

Quoting stormcris:

The question now is are they in the same line of thinking that Abercrombie and Fitch has. You would think after Jolie made that announcement they would be jumping on this. Stupid store who doesn't realize a profitable idea.



SuperChicken
by on May. 21, 2013 at 9:06 AM

I think they made the right decision.   Being fitted for a mastectomy bra is complicated.  It's not an off the shelf sort of thing.  They actually make the breasts match, when only one has been removed.     

Mommy_of_Riley
by Jes on May. 21, 2013 at 9:13 AM
It's true... Every woman who has a mastectomy is different. It would be very complex to design a bra to cover all the different "shapes" and dimensions... :-/
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mewebb82
by Member on May. 21, 2013 at 9:14 AM
It would be impossible so I don't blame them. Every situation is different and women often need custom bras after a mastectomy. When my best friends mom had a partial mastectomy, she couldn't afford the custom bras she found so I was asked to make one for her. I cut an unpadded C and a padded B in half and sewed them together. She put a falsie in the padded B so it looked even and normal when clothed. I can only imagine the varied kinds of combinations that would need to be made to cover every situation and it seems much more reasonable to work on those on a case by case basis.
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