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Racist Backlash Against Cheerios Commercial

Posted by on May. 31, 2013 at 10:55 AM
  • 89 Replies
1 mom liked this

http://www.huffingtonpost.com/2013/05/31/cheerios-commercial-racist-backlash_n_3363507.html?ncid=edlinkusaolp00000009


Cheerios Commercial Featuring Mixed Race Family Gets Racist Backlash

An adorable Cheerios commercial featuring an interracial couple and their daughter generated such a strong racist backlash on YouTube that the comments section had to be closed.

The ad had received more than 1,600 likes and more than 500 dislikes as of Thursday evening.

Prior to the closure, the comment section had been filled "with references to Nazis, 'troglodytes' and 'racial genocide,'" according to Adweek.

YouTube comment sections have a reputation for breeding racist flame wars. CNN focused on the issue earlier this year, after a panel addressing racism and race on YouTube was held at South By Southwest:

"Everyone gets hate comments on YouTube," said Andre Meadows, the creator of the Black Nerd Comedy channel. "You can make the most wonderful video in the world and you will get 'Fake!' and 'Gay!'"

But for minority creators, "when you get comments, it seems to be targeted toward race almost immediately. A lot of people get 'dumb video, stupid video' -- but with mine it immediately goes to racial slurs."

Commenters on the cereal's Facebook page also said they found the commercial "disgusting" and that it made them "want to vomit." Other hateful commenters expressed shock that a black father would stay with his family.

However, many took to Facebook to express their appreciation for Cheerios' decision to feature a mixed-race family.

"Having been mixed in the '70s, I'd like to thank everyone at Cheerios for making a commercial with an interracial couple! Going to buy boxes today! Many thanks for reflecting what my family looked like," Beschelle Lockhart posted Monday.

"Just watched your commercial with the biracial family. Beautiful. Thank you so much," Alexandra Burt wrote.

Cheerios was unfazed by the racist Internet backlash. "Consumers have responded positively to our new Cheerios ad. At Cheerios, we know there are many kinds of families and we celebrate them all," Camille Gibson, Cheerios vice president of marketing, told Gawker.

by on May. 31, 2013 at 10:55 AM
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Replies (1-10):
jllcali
by Jane on May. 31, 2013 at 11:05 AM
1 mom liked this
Some people are just humongous assholes. I saw the commercial. I thought it was cute.
brookiecookie87
by Platinum Member on May. 31, 2013 at 11:07 AM
4 moms liked this

But I thought people said racism doesn't exist anymore? So confused.



The commercial.

rfurlongg
by on May. 31, 2013 at 11:11 AM
Sad that 2013 those bigots are still so prevalent.

When I read the article I thought I had not seen the commercial (certainly I'd remember something that elicits such outrage). Once I followed the link I realized I have the commercial several times. I think (hope) the vast majority of people would not think twice.
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rfurlongg
by on May. 31, 2013 at 11:18 AM
5 moms liked this
I am glad Cheerios was unfazed and will not pull the commercial.
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prommy
by Silver Member on May. 31, 2013 at 11:25 AM
4 moms liked this

 Exactly what year is this? You'd think by now people would notice how sweet it is that the little girl pours the cheerios over her dad's heart...not that her parents aren't the same skin color.

 

casseopeia
by Bronze Member on May. 31, 2013 at 11:28 AM

Can you imagine the comments YouTube would get if there was an anon button?

BTW, very cute commercial.  I liked it.

GLWerth
by Gina on May. 31, 2013 at 11:34 AM
6 moms liked this

You know, I've seen the commercial several times and never really noted that the family was mixed race until just now.

Why? Oh, wait, because it doesn't matter.

I don't get people sometimes.

jllcali
by Jane on May. 31, 2013 at 11:56 AM
Me too.

Quoting rfurlongg:

I am glad Cheerios was unfazed and will not pull the commercial.
futureshock
by Ruby Member on May. 31, 2013 at 12:01 PM

lol

That is adorable.

Quoting brookiecookie87:

But I thought people said racism doesn't exist anymore? So confused.



The commercial.


greenie63
by Silver Member on May. 31, 2013 at 12:01 PM

That is adorable! 

Quoting brookiecookie87:

But I thought people said racism doesn't exist anymore? So confused.



The commercial.


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