Join the Meeting Place for Moms!
Talk to other moms, share advice, and have fun!

(minimum 6 characters)

Current Events & Hot Topics Current Events & Hot Topics

Racist Backlash Against Cheerios Commercial

Posted by   + Show Post

http://www.huffingtonpost.com/2013/05/31/cheerios-commercial-racist-backlash_n_3363507.html?ncid=edlinkusaolp00000009


Cheerios Commercial Featuring Mixed Race Family Gets Racist Backlash

An adorable Cheerios commercial featuring an interracial couple and their daughter generated such a strong racist backlash on YouTube that the comments section had to be closed.

The ad had received more than 1,600 likes and more than 500 dislikes as of Thursday evening.

Prior to the closure, the comment section had been filled "with references to Nazis, 'troglodytes' and 'racial genocide,'" according to Adweek.

YouTube comment sections have a reputation for breeding racist flame wars. CNN focused on the issue earlier this year, after a panel addressing racism and race on YouTube was held at South By Southwest:

"Everyone gets hate comments on YouTube," said Andre Meadows, the creator of the Black Nerd Comedy channel. "You can make the most wonderful video in the world and you will get 'Fake!' and 'Gay!'"

But for minority creators, "when you get comments, it seems to be targeted toward race almost immediately. A lot of people get 'dumb video, stupid video' -- but with mine it immediately goes to racial slurs."

Commenters on the cereal's Facebook page also said they found the commercial "disgusting" and that it made them "want to vomit." Other hateful commenters expressed shock that a black father would stay with his family.

However, many took to Facebook to express their appreciation for Cheerios' decision to feature a mixed-race family.

"Having been mixed in the '70s, I'd like to thank everyone at Cheerios for making a commercial with an interracial couple! Going to buy boxes today! Many thanks for reflecting what my family looked like," Beschelle Lockhart posted Monday.

"Just watched your commercial with the biracial family. Beautiful. Thank you so much," Alexandra Burt wrote.

Cheerios was unfazed by the racist Internet backlash. "Consumers have responded positively to our new Cheerios ad. At Cheerios, we know there are many kinds of families and we celebrate them all," Camille Gibson, Cheerios vice president of marketing, told Gawker.

by on May. 31, 2013 at 10:55 AM
Replies (31-40):
PinkButterfly66
by Silver Member on May. 31, 2013 at 1:18 PM

It's 2013 and we have a biracial President in the White House!  *sigh*  I wish we could publicly shame these asshole bigots into climbing back under their f*cking rocks!

Quoting prommy:

 Exactly what year is this? You'd think by now people would notice how sweet it is that the little girl pours the cheerios over her dad's heart...not that her parents aren't the same skin color.

 


JoshRachelsMAMA
by JRM on May. 31, 2013 at 1:28 PM
In the first commercial, the black brother is stealing from his little brother. Committing a "crime" so to speak.

In the following commercial you see the white lady, white baby and the word trust.

He says the commercial reinforces bad stereotypes. I hadn't paid that much attention to them until he pointed it out. I conceded that some people could see it that way.

My husband and I are both Hispanic.


Quoting terpmama:


Umm not sure what you're getting at. I did that with my oldest and he steals his brothers stuff all the time... We're white... It's the difference between one kid and more than one.


Quoting JoshRachelsMAMA:

My husband and I were watching tv one afternoon. Each one of these commercials has run by themselves on tv.  This afternoon, they ran back to back. My husband said holy shit, that's racist. The commercial, on its own - no big deal. But back to back, you kind of get the subliminal message.  What do you think?:

Immediately followed by:

 

Thoughts?




MissTacoBell
by on May. 31, 2013 at 1:30 PM
That commercial was adorable!
Healthystart30
by Silver Member on May. 31, 2013 at 1:36 PM
Where are the people that continue to talk like there is no racism and that black people are holding themselves back by always playing "the race card" ?
prommy
by Silver Member on May. 31, 2013 at 2:29 PM

 

Quoting PinkButterfly66:

It's 2013 and we have a biracial President in the White House!  *sigh*  I wish we could publicly shame these asshole bigots into climbing back under their f*cking rocks!

Quoting prommy:

 Exactly what year is this? You'd think by now people would notice how sweet it is that the little girl pours the cheerios over her dad's heart...not that her parents aren't the same skin color.

 


 You got that right! It makes me sad to think that the little girl who played the part of the daughter could have heard that people were so hateful.

Citygirlk
by Gold Member on May. 31, 2013 at 2:45 PM

It's cute. I don't see a problem here. Some people Just need to get a life..

Quoting brookiecookie87:

But I thought people said racism doesn't exist anymore? So confused.



The commercial.


elkmomma
by Bronze Member on May. 31, 2013 at 2:49 PM

It's a very sweet commercial. 

Arroree
by Ruby Member on May. 31, 2013 at 2:50 PM



Quoting SherryBerry106:

 I don't know why this one would be singled out.

You can't turn the TV on without the whole mixed race thing being prominently displayed.

The whole mixed race thing??


Citygirlk
by Gold Member on May. 31, 2013 at 2:52 PM

I just went to check out the comments for it and they disabled it. 

Mommy_of_Riley
by Jes on May. 31, 2013 at 2:56 PM
Awe I love that commercial!

People are so stupid.
Posted on CafeMom Mobile
Add your quick reply below:
You must be a member to reply to this post.
Join the Meeting Place for Moms!
Talk to other moms, share advice, and have fun!

(minimum 6 characters)