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Current Events & Hot Topics Current Events & Hot Topics

MSNBC, CNN and Al-Jazeera America

Posted by on Aug. 19, 2013 at 2:02 PM
JRM
  • 51 Replies
Al Jazeera America launches without significant advertiser base
By CLAIRE ATKINSON
Last Updated: 5:21 AM, August 19, 2013
Posted: 10:33 PM, August 18, 2013
When Al Jazeera America hits the air tomorrow, it will come with a big budget, a global network of 1,000 journalists and a mission to compete with entrenched rivals like CNN, Fox News and MSNBC.

What it won’t have? Advertisers.

The network launches with just six minutes of commercial time an hour — less than half the typical ad load of a cable news channel. Most of those will be in-house promos and local ad spots as national advertisers shun the controversial network.

The Mideast news outlet, funded by the government of Qatar, is gunning for an American audience despite a deep distrust in the wake of the 9/11 terrorist attacks and the Iraq war.

While Al Jazeera is spinning the lack of ads as a positive for viewers, behind the scenes it is having a tough time persuading Madison Avenue to buy airtime on a network perceived as anti-American.

“I wouldn’t give them a dime, especially since we are in New York,” said one advertiser, who asked not to be named.

“They’re owned by an Arab country and they ran the [Osama] bin Laden tapes. I just wouldn’t trust them,” he said, referring to Al Jazeera’s role in gaining access to the late al Qaeda leader.

A major ad agency buyer who was pitched on the channel was even more blunt: “Not touching that one.”

“[Advertisers] have been especially interested in our decision to limit the number of commercial minutes each hour and how our commitment to fact-based, unbiased and in-depth reporting appeals to the same audience they are trying to reach,” an Al Jazeera spokesperson said.

By all appearances, Al Jazeera America isn’t having much better luck online. Its website, which is still in “beta” test mode, is devoid of ads so far, although the network said it will have launch sponsors.

CEO Ehab Al Shihabi acknowledged last week surveys showed 75 percent of Americans hadn’t seen any Al Jazeera coverage but still had a negative view of it, though he added that sentiment often softened once people viewed it.

Al Jazeera America has started running ads in The New Yorker and major US media publications asking audiences to give it a chance and promising that its global perspective will “change the way you look at news.”

While the network — based in the building that houses the New Yorker Hotel on 34th Street and 8th Avenue — may be unfamiliar, its line-up of prime time hosts certainly isn’t.

Ex-NBC News anchor John Seigenthaler will host its nightly newscast at 8 p.m. It will be followed by a magazine-style show hosted by CNN vet Joie Chen. Another former CNN face, Soledad O’Brien, is on board.

Former CNN business journalist Ali Velshi will host a 7 p.m. show called “Real Money.”

Al Jazeera America will launch in only about 50 million homes, or about half the country’s pay-TV households. It won’t be carried by Time Warner Cable or Cablevision, although Verizon FiOS offers it in the tri-state area.

It was able to gain that footprint only by forking over a lofty $500 million to buy Current TV, Al Gore’s struggling news network, and taking over its existing distribution deals.

“It’s hard to sell it to an American buyer,” said one ad agency buyer. “There’s so much backlash. I’d never advise anyone to buy it. It’s a much easier way to get that audience with less risk.”

catkinson@nypost.com
by on Aug. 19, 2013 at 2:02 PM
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Replies (1-10):
LauraKW
by "Dude!" on Aug. 20, 2013 at 3:03 AM
It's a new product that people are unsure of, just like any other new product. I think it will probably take off. I'm interested in watching it.
mehamil1
by Platinum Member on Aug. 20, 2013 at 3:10 AM
3 moms liked this

I bet Al Jazeera will bring some integrity back to journalism since all the other outlets seem to care more about entertaining people than informing them. If I want to know what's going on somewhere, I go to Al Jazeera. The other networks are either not covering it or they skew it. When advertisers have a say in how the news is portrayed or even what goes on and doesn't go on, it's lost integrity. 

Aestas
by Gold Member on Aug. 20, 2013 at 3:10 AM
1 mom liked this

I don't have or watch TV, but I read Al Jazeera English regularly. It has really good, unbiased journalism. If I had TV, I'd definitely watch their new network.

grandmab125
by Gold Member on Aug. 20, 2013 at 3:11 AM

 I hope it sinks like a rock.

mehamil1
by Platinum Member on Aug. 20, 2013 at 3:12 AM
2 moms liked this

And I for one am glad they aired the Bin Laden tapes. I want to know what people like him are saying. I want to be informed. Not giving that a voice means that we only hear what the other side is saying and it very well could be a lie. I don't like that. 

mehamil1
by Platinum Member on Aug. 20, 2013 at 3:13 AM

Why is that? 

Here's an interesting article on their website about defining modern fatherhood. 

http://www.aljazeera.com/programmes/south2north/2013/08/2013814105617470790.html

Quoting grandmab125:

 I hope it sinks like a rock.

LauraKW
by "Dude!" on Aug. 20, 2013 at 3:16 AM
1 mom liked this
Reminds me of the saying "Keep your friend close, but your enemies closer". If people think of Al Jazeera as an outlet for "the enemy", then here is their chance to go behind the curtain.

Quoting mehamil1:

And I for one am glad they aired the Bin Laden tapes. I want to know what people like him are saying. I want to be informed. Not giving that a voice means that we only hear what the other side is saying and it very well could be a lie. I don't like that. 

mehamil1
by Platinum Member on Aug. 20, 2013 at 3:17 AM

I wanted to know every single thing Bin Laden ever said or wrote. I was only able to get that information through al jazeera because no other outlet had it in English. At least not that I knew of at the time. 

I don't like things that are edited, even for time. I want the whole thing and context. I have absoluetly no idea why that was made such a big deal. Why don't we all want to know what he's saying? I wanted to know his reasons. As crazy as they were, at least I know why he did what he did. From himself and not what the American government wanted me to think. 

mehamil1
by Platinum Member on Aug. 20, 2013 at 3:19 AM

Exactly. What are they afraid of? Seeing him as a human and not some grand monster of our worst nightmares? 

After I watched the translated tapes he became human to me. An old man. One who thought violence would achieve what he wanted. 

Quoting LauraKW:
Reminds me of the saying "Keep your friend close, but your enemies closer". If people think of Al Jazeera as an outlet for "the enemy", then here is their chance to go behind the curtain.
Quoting mehamil1:

And I for one am glad they aired the Bin Laden tapes. I want to know what people like him are saying. I want to be informed. Not giving that a voice means that we only hear what the other side is saying and it very well could be a lie. I don't like that. 

DestinyHLewis
by Destiny on Aug. 20, 2013 at 3:25 AM

Not quite sure how I feel about this yet. I'd want to know more about who is pulling the strings and profiting. 

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