Creepy Obamacare Ad Defiles National Icon....
Do creepy anti-Obamacare ads defile an icon?
Featuring a bizarre Uncle Sam figure, the commercials are coming under fire from liberals as debasing a national figurehead.
Here's a tip for marketers: If you're seeking to sway public opinion, transforming a beloved national icon into a creepy pervert probably isn't the best tactic.
Unfortunately for one self-described "free-thinking" group, it's created nightmare-inducing commercials that aim to persuade young people to skip signing up for health-care coverage via Obamacare.
While the staff of the group, Generation Opportunity, mostly appears to be in their 20s, it's bankrolled by brothers David and Charles Koch, who are both in their 70s and known for their ultra-conservative views.
In one spot, a leering Uncle Sam pops up between the legs of a young woman seeking an gynecological exam, while in a second ad a young man is accosted by the same Uncle Sam figure, this time snapping on a latex glove to give him a rectal exam.
The tagline is "Don't let government play doctor." But the commercials are so bad that they may backfire, causing young viewers to shrug them off as the worst kind of fear-mongering.
For liberals, the Koch-bankrolled group has crossed a line by transforming the beloved national icon into something that might warrant a call to a sex-crimes unit, notes Advertising Age."Generation Opportunity's new online ad. . . not only defiles our American mascot but disturbingly compared the ACA to sexual assault," Ilyse Hogue, the president of pro-choice advocacy group NARAL, said in a statement.
Salon called the ads a "new nadir" which reaches "the limits of decency."
To be sure, it's not clear how widely the ads will be seen, given that they're not pegged to run on TV. Currently, the spots are available on YouTube and will soon run on Hulu and Pandora (P -10.11%), AdAge notes.
And one person's sex offender is another person's humorous icon. Fox News, for one, called them "funny" and "hysterically creepy."
Whether the message persuades young Americans to give up health care coverage remains to be seen. In the meantime, the Koch brothers and their creepy Uncle Sam aren't offering any viable alternatives, and the Affordable Care Act's health-care exchanges will open for enrollment on Oct. 1.
Follow Aimee Picchi on Twitter at @aimeepicchi.