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Chairman of Barilla pasta: ‘Gays can go eat another brand’

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Chairman of Barilla pasta: ‘Gays can go eat another brand’

Gay rights advocates are calling for a boycott of Barilla, the world’s leading pasta maker, after it’s chairman said he would never feature a gay couple in his advertisements.

Guido Barilla, whose company has almost half the Italian pasta market and a quarter of that in the U.S. said on an Italian radio broadcast Wednesday: “I would never do an advert with a homosexual family…if the gays don’t like it they can go an eat another brand.”

Guido Barilla

Guido Barilla

“For us the concept of the sacred family remains one of the fundamental values of the company,” he said, according to a report in The Independent.

Barilla went further, attacking gay parents and adoption.

“I have no respect for adoption by gay families because this concerns a person who is not able to choose,” he said.

Gay rights group Equality Italia said Barilla’s comments were an “offensive provocation” and called for a boycott of the company’s pasta, sauces and snacks.

“We accept his invitation to not eat his pasta,” said Aurelio Mancuso, president of Equality Italia.

By midday, the hashtag #boicottabarilla (boycottbarilla) was trending on Twitter, incited in part to outrage voiced by some Italian politicians.

“Here we have another example of homophobia, Italian style,” said Alessandro Zan, an member of Italy’s Parliament. “I’m boycotting Barilla and I invite other MPs…to do the same. I’ve already changed pasta brands. Barilla is terrible quality.”

Facing a potential global boycott of his products, Barilla went into damage control Thursday afternoon to reinforce its “respect” for gays in a statement attributed to its chairman:

“I’m sorry if my comments on La Zanzara have created misunderstanding or polemic, or if I’ve offended anyone. In the interview I only wanted to underline the central role of the woman in the family,” he said.

by on Sep. 26, 2013 at 12:35 PM
Replies (11-20):
hello_kitty25
by Member on Sep. 26, 2013 at 1:13 PM
I only got as far as it saying he would never put a gay couple in an advertisement, I'm pretty sure there haven't been any commercials with a gay couple in advertisement so how big of news is that?
jaxTheMomm
by Platinum Member on Sep. 26, 2013 at 1:14 PM
6 moms liked this

Now I await all the fundamentalists and homophobes to pop out and tell us that they are going to the store RIGHT NOW to buy a zilllllion boxes of Barilla so they can have sketti and Chik fil e for dinner.

Yeah, his apology - not so much.

TabM
by on Sep. 26, 2013 at 1:17 PM
1 mom liked this

I have half a box in my pantry. Off to their website to find out where I can return it to as my family no longer wishes to consume their product in support of equality.

PS prob won't actually return it and and will just throw it away as I think it is diffucult to mail opened food products....or is that just parishables?

UpSheRises
by Platinum Member on Sep. 26, 2013 at 1:18 PM
3 moms liked this

Wow! A rich douche bag said something out of touch with reality?

Really dick face? You just wanted to highlight the central role of women? Women are gay too idiot. Get a PR person who can think of rational apologies .

sweet-a-kins
by Emerald Member on Sep. 26, 2013 at 1:19 PM
9 moms liked this

 Make them into a rainbow, glue to cardboard and mail to the offices

Quoting TabM:

I have half a box in my pantry. Off to their website to find out where I can return it to as my family no longer wishes to consume their product in support of equality.

PS prob won't actually return it and and will just throw it away as I think it is diffucult to mail opened food products....or is that just parishables?

 

sweet-a-kins
by Emerald Member on Sep. 26, 2013 at 1:20 PM
2 moms liked this

 JCP featured gay couples in their advertisements as have a few others

If you would have read further you would see his more vile comments

or choose not too....

Quoting hello_kitty25:

I only got as far as it saying he would never put a gay couple in an advertisement, I'm pretty sure there haven't been any commercials with a gay couple in advertisement so how big of news is that?

 

TranquilMind
by Platinum Member on Sep. 26, 2013 at 1:20 PM
3 moms liked this

 Right. 

Who cares?  There are a thousand brands.  This guy is not required to present gay couples in his advertising.  Or old couples.  Or young couples.  Or traditional couples. 

He can do and believe what he wants. 

AlekD
by Gold Member on Sep. 26, 2013 at 1:21 PM
1 mom liked this

I agree with his stance on gay parenting, but that has no effect on my shopping. I buy the cheapest pasta because I can't tell the difference. 

tanyainmizzou
by on Sep. 26, 2013 at 1:22 PM

Amazon

Ikea

Quoting hello_kitty25:

I only got as far as it saying he would never put a gay couple in an advertisement, I'm pretty sure there haven't been any commercials with a gay couple in advertisement so how big of news is that?


PhoenixsMommy10
by Bronze Member on Sep. 26, 2013 at 1:24 PM
I don't buy that brand anyways.
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