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Chairman of Barilla pasta: ‘Gays can go eat another brand’

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Chairman of Barilla pasta: ‘Gays can go eat another brand’

Gay rights advocates are calling for a boycott of Barilla, the world’s leading pasta maker, after it’s chairman said he would never feature a gay couple in his advertisements.

Guido Barilla, whose company has almost half the Italian pasta market and a quarter of that in the U.S. said on an Italian radio broadcast Wednesday: “I would never do an advert with a homosexual family…if the gays don’t like it they can go an eat another brand.”

Guido Barilla

Guido Barilla

“For us the concept of the sacred family remains one of the fundamental values of the company,” he said, according to a report in The Independent.

Barilla went further, attacking gay parents and adoption.

“I have no respect for adoption by gay families because this concerns a person who is not able to choose,” he said.

Gay rights group Equality Italia said Barilla’s comments were an “offensive provocation” and called for a boycott of the company’s pasta, sauces and snacks.

“We accept his invitation to not eat his pasta,” said Aurelio Mancuso, president of Equality Italia.

By midday, the hashtag #boicottabarilla (boycottbarilla) was trending on Twitter, incited in part to outrage voiced by some Italian politicians.

“Here we have another example of homophobia, Italian style,” said Alessandro Zan, an member of Italy’s Parliament. “I’m boycotting Barilla and I invite other MPs…to do the same. I’ve already changed pasta brands. Barilla is terrible quality.”

Facing a potential global boycott of his products, Barilla went into damage control Thursday afternoon to reinforce its “respect” for gays in a statement attributed to its chairman:

“I’m sorry if my comments on La Zanzara have created misunderstanding or polemic, or if I’ve offended anyone. In the interview I only wanted to underline the central role of the woman in the family,” he said.

by on Sep. 26, 2013 at 12:35 PM
Replies (21-30):
sweet-a-kins
by Emerald Member on Sep. 26, 2013 at 1:24 PM
3 moms liked this

 Who said he couldn't?

Not me, but i do want to let people know when they purchase his products you support bigotry. You can purchase all you like. I will choose not to

Quoting TranquilMind:

 Right. 

Who cares?  There are a thousand brands.  This guy is not required to present gay couples in his advertising.  Or old couples.  Or young couples.  Or traditional couples. 

He can do and believe what he wants. 

 

slashteddy
by Bronze Member on Sep. 26, 2013 at 1:25 PM
I like how he apologizes for having offended people, but not for what he actually said. *sigh* Changing pasta brands, now.
snookyfritz
by Platinum Member on Sep. 26, 2013 at 1:27 PM
5 moms liked this

Good, he sticks by his standards.  Anyone can eat any kind of pasta they want. And he can refuse to do a commercial featuring agay couple.

ZsMommy
by on Sep. 26, 2013 at 1:29 PM
3 moms liked this

Sorry-I agree a company owner has the right to make their own choices for their own company and not be "forced" into changing THEIR core values,regardless of what mainstream society feels it should.

Now do I agree at the way he phrased his views. No. But I do feel he has a right to have his views.

And I agree-if your core values and a companies core values don't match,take business elsewhere. There's so many products on the market-why should it matter. Honestly. I know many will disagree with my take on this.

hello_kitty25
by Member on Sep. 26, 2013 at 1:30 PM

 guess i have never noticed a commercial like that, like i SAID. i didnt read the whole thing. its probably just full of rude things about gay couples as usual. Hes not obligated to support everyone in the world. if he doesnt want to, buy another pasta. its not like everyone here hasnt made a vile comment about something they dont agree with.....

Quoting sweet-a-kins:

 JCP featured gay couples in their advertisements as have a few others

If you would have read further you would see his more vile comments

or choose not too....

Quoting hello_kitty25:

I only got as far as it saying he would never put a gay couple in an advertisement, I'm pretty sure there haven't been any commercials with a gay couple in advertisement so how big of news is that?

 

 

pamelax3
by Gold Member on Sep. 26, 2013 at 1:32 PM

I have only bought that pasta with a coupon, oh well, guess I will not do that again.

snookyfritz
by Platinum Member on Sep. 26, 2013 at 1:34 PM

Oh I can tell the difference, it's not as gummy as others. 


Quoting AlekD:

I agree with his stance on gay parenting, but that has no effect on my shopping. I buy the cheapest pasta because I can't tell the difference. 



KreatingMe
by Silver Member on Sep. 26, 2013 at 1:34 PM
1 mom liked this


Quoting UpSheRises:

Wow! A rich douche bag said something out of touch with reality?

Really dick face? You just wanted to highlight the central role of women? Women are gay too idiot. Get a PR person who can think of rational apologies .

Although not a funny situation this truly made LOL.  = ) 

samurai_chica
by Bronze Member on Sep. 26, 2013 at 1:35 PM
1 mom liked this

crap...i think we really like their whole wheat pasta in the yellow box (i think it's barrilla)

Oh well....not buying their shit anymore.

snookyfritz
by Platinum Member on Sep. 26, 2013 at 1:35 PM
1 mom liked this

Why would he?  He isn't sorry that he believes what he believes


Quoting slashteddy:

I like how he apologizes for having offended people, but not for what he actually said. *sigh* Changing pasta brands, now.



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