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Chairman of Barilla pasta: ‘Gays can go eat another brand’

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Chairman of Barilla pasta: ‘Gays can go eat another brand’

Gay rights advocates are calling for a boycott of Barilla, the world’s leading pasta maker, after it’s chairman said he would never feature a gay couple in his advertisements.

Guido Barilla, whose company has almost half the Italian pasta market and a quarter of that in the U.S. said on an Italian radio broadcast Wednesday: “I would never do an advert with a homosexual family…if the gays don’t like it they can go an eat another brand.”

Guido Barilla

Guido Barilla

“For us the concept of the sacred family remains one of the fundamental values of the company,” he said, according to a report in The Independent.

Barilla went further, attacking gay parents and adoption.

“I have no respect for adoption by gay families because this concerns a person who is not able to choose,” he said.

Gay rights group Equality Italia said Barilla’s comments were an “offensive provocation” and called for a boycott of the company’s pasta, sauces and snacks.

“We accept his invitation to not eat his pasta,” said Aurelio Mancuso, president of Equality Italia.

By midday, the hashtag #boicottabarilla (boycottbarilla) was trending on Twitter, incited in part to outrage voiced by some Italian politicians.

“Here we have another example of homophobia, Italian style,” said Alessandro Zan, an member of Italy’s Parliament. “I’m boycotting Barilla and I invite other MPs…to do the same. I’ve already changed pasta brands. Barilla is terrible quality.”

Facing a potential global boycott of his products, Barilla went into damage control Thursday afternoon to reinforce its “respect” for gays in a statement attributed to its chairman:

“I’m sorry if my comments on La Zanzara have created misunderstanding or polemic, or if I’ve offended anyone. In the interview I only wanted to underline the central role of the woman in the family,” he said.

by on Sep. 26, 2013 at 12:35 PM
Replies (31-40):
by Silver Member on Sep. 26, 2013 at 1:35 PM
5 moms liked this

No more Barilla for me.  It's a shame, they have great products.  But I can't give my money to a bigoted asshole. 

by Silver Member on Sep. 26, 2013 at 1:36 PM

You should have read the whole article.  He got pretty damn hateful after that. 

Quoting hello_kitty25:

I only got as far as it saying he would never put a gay couple in an advertisement, I'm pretty sure there haven't been any commercials with a gay couple in advertisement so how big of news is that?

by Whoopie on Sep. 26, 2013 at 1:36 PM

Attention seeker-

I love TJs brown rice noodles- that's the only kind we eat in this house.

by Silver Member on Sep. 26, 2013 at 1:37 PM

Don't think so.  We're all talking about how we won't be buying his product anymore.  I don't see how that's good for business. 

Quoting erika9009:

His choice, but it's a bad PR move.

He should have just kept quiet......................................

Or is this a genius PR move?  Look, we are all talking about the brand here.

by Silver Member on Sep. 26, 2013 at 1:39 PM
2 moms liked this

Of course he can believe what he wants, but he didn't have to publicly bash homosexuals.  That was a bad business move. 

Quoting TranquilMind:


Who cares?  There are a thousand brands.  This guy is not required to present gay couples in his advertising.  Or old couples.  Or young couples.  Or traditional couples. 

He can do and believe what he wants. 

by Bronze Member on Sep. 26, 2013 at 1:42 PM
1 mom liked this
I know, I was being very sarcastic. He's a dick.

Quoting snookyfritz:

Why would he?  He isn't sorry that he believes what he believes

Quoting slashteddy:

I like how he apologizes for having offended people, but not for what he actually said. *sigh* Changing pasta brands, now.

by Silver Member on Sep. 26, 2013 at 1:42 PM
1 mom liked this

This is honestly starting to alarm me. I'm not certain whether the attitude is increasing or I am noticing it more.  Anymore when someone gives an opinion or makes a request, there is a backlash of cries of " you can't force me" or " he/she is being forced".  Let's remain calm and look at things rationally. 

I assure you I am in no way shape or form trying to change his mind or the mind of anyone who shares his thoughts. The reasoning behind me no longer purchasing Barilla products is because I choose not support the company because I strongly disagree with his words. I find them hateful, ignorant, and unnecessarily divisive.

He is free to speak his mind, I'm free to buy whatever brand of pasta I want and no one is being coerced, forced, or mandated to do, buy, or say anything. 

It's simple, voluntary, and even friendly!

Quoting ZsMommy:

Sorry-I agree a company owner has the right to make their own choices for their own company and not be "forced" into changing THEIR core values,regardless of what mainstream society feels it should.

Now do I agree at the way he phrased his views. No. But I do feel he has a right to have his views.

And I agree-if your core values and a copanies core values don't match,take business elsewhere. There's so many products on the market-why should it matter. Honestly. I know many will disagree with my take on this.

by Gold Member on Sep. 26, 2013 at 1:42 PM
Eh, the guy sounds like a jackass. But... I'm not convinced he is ruining the company. The gay demographic group isn't a very large one to target anyway. If I were hired to market a product, I'd target middle aged women with children because that is the largest group of purchasers. I wouldn't do gay centric ads because my target group is more conservative. He would have done well to just keep his mouth shut about his opinions. Typical idiot.
by on Sep. 26, 2013 at 1:43 PM
3 moms liked this
Oh god... he is entitled to his opinion which effects no one. Boohoo his opinion is not the favored one so let's attempt to destroy his life. Come on. Your dont want to purchase based on his opinions fine but to try to start some kind of outright witch hunt make them just as bad if not worse. He isn't some kind of anti gay activist; he is not out on a witch hunt so why be so damn booty hurt over it.
by on Sep. 26, 2013 at 1:46 PM
5 moms liked this
Man. Who a person loves really threatens the fabric of society huh?

Lol adopted kids can't choose.. Children of zealots can't choose either. How many religious people in this country actually chose their religion and weren't brought up in it and threatened with hell?
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