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Chairman of Barilla pasta: ‘Gays can go eat another brand’

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Chairman of Barilla pasta: ‘Gays can go eat another brand’

Gay rights advocates are calling for a boycott of Barilla, the world’s leading pasta maker, after it’s chairman said he would never feature a gay couple in his advertisements.

Guido Barilla, whose company has almost half the Italian pasta market and a quarter of that in the U.S. said on an Italian radio broadcast Wednesday: “I would never do an advert with a homosexual family…if the gays don’t like it they can go an eat another brand.”

Guido Barilla

Guido Barilla

“For us the concept of the sacred family remains one of the fundamental values of the company,” he said, according to a report in The Independent.

Barilla went further, attacking gay parents and adoption.

“I have no respect for adoption by gay families because this concerns a person who is not able to choose,” he said.

Gay rights group Equality Italia said Barilla’s comments were an “offensive provocation” and called for a boycott of the company’s pasta, sauces and snacks.

“We accept his invitation to not eat his pasta,” said Aurelio Mancuso, president of Equality Italia.

By midday, the hashtag #boicottabarilla (boycottbarilla) was trending on Twitter, incited in part to outrage voiced by some Italian politicians.

“Here we have another example of homophobia, Italian style,” said Alessandro Zan, an member of Italy’s Parliament. “I’m boycotting Barilla and I invite other MPs…to do the same. I’ve already changed pasta brands. Barilla is terrible quality.”

Facing a potential global boycott of his products, Barilla went into damage control Thursday afternoon to reinforce its “respect” for gays in a statement attributed to its chairman:

“I’m sorry if my comments on La Zanzara have created misunderstanding or polemic, or if I’ve offended anyone. In the interview I only wanted to underline the central role of the woman in the family,” he said.

by on Sep. 26, 2013 at 12:35 PM
Replies (41-50):
lizzielouaf
by Gold Member on Sep. 26, 2013 at 1:47 PM
I'm definitely not a bigot but I would be a liar if I said I'll never buy Barilla pasta again. If it's on sale I'll buy it.



Quoting sweet-a-kins:

 Who said he couldn't?


Not me, but i do want to let people know when they purchase his products you support bigotry. You can purchase all you like. I will choose not to


Quoting TranquilMind:


 Right. 


Who cares?  There are a thousand brands.  This guy is not required to present gay couples in his advertising.  Or old couples.  Or young couples.  Or traditional couples. 


He can do and believe what he wants. 


 


ZsMommy
by on Sep. 26, 2013 at 1:47 PM

I was being calmed and I didn't single you out. I just gave my thoughts on the article so I don't understand why you feel my comment singled out you or anyone else?

Quoting KreatingMe:

This is honestly starting to alarm me. I'm not certain whether the attitude is increasing or I am noticing it more.  Anymore when someone gives an opinion or makes a request, there is a backlash of cries of " you can't force me" or " he/she is being forced".  Let's remain calm and look at things rationally. 

I assure you I am in no way shape or form trying to change his mind or the mind of anyone who shares his thoughts. The reasoning behind me no longer purchasing Barilla products is because I choose not support the company because I strongly disagree with his words. I find them hateful, ignorant, and unnecessarily divisive.

He is free to speak his mind, I'm free to buy whatever brand of pasta I want and no one is being coerced, forced, or mandated to do, buy, or say anything. 

It's simple, voluntary, and even friendly!

Quoting ZsMommy:

Sorry-I agree a company owner has the right to make their own choices for their own company and not be "forced" into changing THEIR core values,regardless of what mainstream society feels it should.

Now do I agree at the way he phrased his views. No. But I do feel he has a right to have his views.

And I agree-if your core values and a copanies core values don't match,take business elsewhere. There's so many products on the market-why should it matter. Honestly. I know many will disagree with my take on this.



Wicked.Jester
by on Sep. 26, 2013 at 1:48 PM

Why are you against gay parenting?

Quoting AlekD:

I agree with his stance on gay parenting, but that has no effect on my shopping. I buy the cheapest pasta because I can't tell the difference. 


parentalrights1
by on Sep. 26, 2013 at 1:48 PM
5 moms liked this
And of course the "respect people's bigotry!" Crowd is here
Wicked.Jester
by on Sep. 26, 2013 at 1:50 PM

Isn't Barilla that sauce thats always on sale at $1 anyway?  I don't buy that nasty shit.

But if I had, yeah I would stop buying it if the company feels this way.  Fuck them.  

AlekD
by Gold Member on Sep. 26, 2013 at 1:54 PM
7 moms liked this

I was raised by a gay parent and I know firsthand that I didn't get a balanced male/female dynamic growing up, I think kids deserve a mom and a dad. Obviously things happen and it can't always be perfect, but the ideal will always be one mom and one dad.

Quoting Wicked.Jester:

Why are you against gay parenting?

Quoting AlekD:

I agree with his stance on gay parenting, but that has no effect on my shopping. I buy the cheapest pasta because I can't tell the difference. 



                      

Have I not commanded you? Be strong and courageous. Do not be afraid; do not be discouraged, for the LORD your God will be with you wherever you go. Joshua 1:9                                                   My Blog

futureshock
by Ruby Member on Sep. 26, 2013 at 1:59 PM
1 mom liked this

Everyone is entitled to their opinion.

futureshock
by Ruby Member on Sep. 26, 2013 at 2:04 PM
1 mom liked this


Quoting quickbooksworm:

Eh, the guy sounds like a jackass. But... I'm not convinced he is ruining the company. The gay demographic group isn't a very large one to target anyway. If I were hired to market a product, I'd target middle aged women with children because that is the largest group of purchasers. I wouldn't do gay centric ads because my target group is more conservative. He would have done well to just keep his mouth shut about his opinions. Typical idiot.

While it is true that the numbers of actual gay people are small if you add in the numbers of people who support them you have a different story.

Paigesmommy78
by Bronze Member on Sep. 26, 2013 at 2:04 PM
No more Barilla for us
LaughCryLive
by Silver Member on Sep. 26, 2013 at 2:06 PM
5 moms liked this
How sad that you shit on the people who loves you and raised you. That's completely fucked up.
Quoting AlekD:

I was raised by a gay parent and I know firsthand that I didn't get a balanced male/female dynamic growing up, I think kids deserve a mom and a dad. Obviously things happen and it can't always be perfect, but the ideal will always be one mom and one dad.

Quoting Wicked.Jester:

Why are you against gay parenting?

Quoting AlekD:

I agree with his stance on gay parenting, but that has no effect on my shopping. I buy the cheapest pasta because I can't tell the difference. 




Alayna - Wife to Sanjay and mommy to Anjali

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