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McDonald's is bumping out toys in its iconic happy meals in favor of books -- at least for a limited time.

Posted by on Oct. 9, 2013 at 4:12 PM
  • 3 Replies

According to a report in AdAge, America's favorite burger chain will offer four "original children's books carrying a nutritional message" in Happy Meals for two weeks in November. Some 20 millions books are expected to be distributed during the period.

Now, don't go thinking the Hamburglar or Ronald himself have gone out, taken up CrossFit and embraced a paleo diet. AdAge reports that the books will feature newer characters. "The Goat Who Ate Everything" chronicles the struggles of a goat, who, well, you know, eats too much and learns to eat better.

It appears McDonald's is looking to make a regular thing of the publishing business, with plans to offer e-books next year."This is really the first step in a larger book strategy, and our intent is to continue over several years," Ubong Ituen, McDonald's USA's VP of marketing told AdAge.

AdAge also offered some perspective on just how big the two-week, 20 million book push is. "The Hunger Games" sold 15 million print copies in all of 2012.



by on Oct. 9, 2013 at 4:12 PM
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TranquilMind
by Platinum Member on Oct. 9, 2013 at 4:22 PM
1 mom liked this

 Right.  Because the lure of McDonald's fake food in the first place is its nutritional value...

DieselsMom
by on Oct. 9, 2013 at 4:26 PM

ugh my son was NOT happy when we went to the states and his happy meal had only like 5 fries in it...and the toy??? meh, I could live without it....but it does keep the kids quiet on long road trips!

Wicked.Jester
by on Oct. 9, 2013 at 4:27 PM

They cannot win for losing.  They try to do something positive, people will still shit on it.

Not sure why they bother.

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