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Current Events & Hot Topics Current Events & Hot Topics

Vandals' Hateful Words on Gap Ad Walloped by a Must-See Response

Posted by on Nov. 29, 2013 at 9:41 AM
  • 29 Replies

Vandals' Hateful Words on Gap Ad Walloped by a Must-See Response

by Adriana Velez

waris ahluwaliaWho knew a simple Gap ad could stir up such a fuss? When a Gap ad featuring Sikh model Waris Ahluwalia was defaced with racist comments, the company responded in a way that should surprise no one -- if you've been looking at Gap ads for the past 20 years. The ad reads "Make Love," but someone had crossed out the word "Love" and written "Bombs!" and added the brilliant zinger (eye roll) "Please stop driving TAXIS!" When blogger Arsalan Iftikhar (AKA "The Muslim Guy") posted a photo of the defaced ad on Twitter and Facebook, Gap actually thanked him via Twitter. But they didn't stop there.

First, here's Ifikhar's tweet:

And here's Gap's response:

 

And THEN, Gap changed their Twitter background to show solidarity:

gap ad waris
Now. You know there's a difference between Sikhs and Muslims, right? They're two totally different religions. And you know that even if Waris were Muslim, crossing out the word LOVE and replacing it with BOMBS is still a shitty thing to do (and not particularly clever, either). And not that it matters, but Waris is hardly a taxi driver. He's a jewelry designer who regularly appears in Wes Anderson movies. Also, he's hot. What is the matter with you, asshole Gap ad defacer? Are you threatened by Waris' undeniable handsomeness? Is that what this is really about?

I'm getting off-topic ... I was supposed to be writing about how much I loved Gap's response to the graffiti. I know it's just a clothing company, and they're selling jeans, not saving lives. But their ads carry a certain amount of cultural power. Ads are like a mirror held up to society -- and how we respond to those images says a lot about who we are and our values. Do we reflect back love and inclusiveness, or fear and ignorance?

Gap ads have featured people of color -- a wide range of people -- for years. Those ads reflect the world I live in, and I love that about them. What a sad world it would be if our ads featured only guys who look like David Beckham and Matt Damon. Love them! But the world is bigger and more interesting than that.

We're one day away from Thanksgiving, and the holiday season has begun. Can we go back to the LOVE? Can we put down our angry Sharpie markers and embrace differences? Say YES more and NO less? That's all this ad was saying (well, that and "buy our jeans"). Here's a photo Waris posted on his Facebook page, and I think it pretty much says it all:

gap ad waris 

What do you think about how Arsalan Iftikhar and Gap responded to the defaced ad?

by on Nov. 29, 2013 at 9:41 AM
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Replies (1-10):
Sekirei
by Nari Trickster on Nov. 29, 2013 at 10:33 AM
1 mom liked this

<3 Gap now... 

Classy response, i love it

AlekD
by Gold Member on Nov. 29, 2013 at 10:36 AM
5 moms liked this

This Waris guy is really really ridiculously good looking...

rfurlongg
by on Nov. 29, 2013 at 10:45 AM
1 mom liked this
Off topic, but your comment reminded me of Zoolander. Lol!

Quoting AlekD:

This Waris guy is really really ridiculously good looking...

Posted on CafeMom Mobile
AlekD
by Gold Member on Nov. 29, 2013 at 10:46 AM
1 mom liked this

that was the idea haha

Quoting rfurlongg:

Off topic, but your comment reminded me of Zoolander. Lol!

Quoting AlekD:

This Waris guy is really really ridiculously good looking...


                      

Have I not commanded you? Be strong and courageous. Do not be afraid; do not be discouraged, for the LORD your God will be with you wherever you go. Joshua 1:9                                                   My Blog

rfurlongg
by on Nov. 29, 2013 at 10:47 AM
For some reason I cannot see Gap's Twitter response in the article. I am on mobile, maybe that is why. Can someone tell me their response? Thx.
Posted on CafeMom Mobile
rfurlongg
by on Nov. 29, 2013 at 10:48 AM
1 mom liked this
Lol! It is an oldie, so I wasn't sure if you knew it. It is a funny one!

Quoting AlekD:

that was the idea haha

Quoting rfurlongg:

Off topic, but your comment reminded me of Zoolander. Lol!



Quoting AlekD:

This Waris guy is really really ridiculously good looking...


Posted on CafeMom Mobile
jllcali
by Jane on Nov. 29, 2013 at 11:02 AM
For some reason, I cannot see Ifikahar's tweet or gap's response. Can someone tell me what was said, please?
FromAtoZ
by AllieCat on Nov. 29, 2013 at 11:04 AM

What a class act Gap is.

The ignorance will always follow many, or more remained ingrained in their souls.

I feel so sorry for people like that.  


FromAtoZ
by AllieCat on Nov. 29, 2013 at 11:05 AM


Quoting jllcali:

For some reason, I cannot see Ifikahar's tweet or gap's response. Can someone tell me what was said, please?

I could not either.  I had to click the link.

He just posted the ad that was defaced and explained what it said.

Gap followed up, thanking him for letting them know and asked the location.

Then Gap changed their twitter background to the ad photo.

jllcali
by Jane on Nov. 29, 2013 at 11:12 AM
1 mom liked this
Thanks

Quoting FromAtoZ:


Quoting jllcali:

For some reason, I cannot see Ifikahar's tweet or gap's response. Can someone tell me what was said, please?

I could not either.  I had to click the link.

He just posted the ad that was defaced and explained what it said.

Gap followed up, thanking him for letting them know and asked the location.

Then Gap changed their twitter background to the ad photo.

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