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Kraft is running out of Velveeta?! When is the last time you ate it?

Posted by on Jan. 8, 2014 at 9:12 AM
  • 111 Replies
2 moms liked this

Velveeta Shortage Makes Winter Even Harder on Us

by Adriana Velez

velveetaOh my gouda. Cheeses H. Christ. There's an alarming shortage on the horizon: America may be running low on Velveeta cheese cheeze food! As if the Polar Vortex weren't bad enough, now this? I can't believe it. What are we supposed to smother over our wintertime canned chili con carne now? Real cheese? That's just going to make the canned chili feel badly about itself. Okay, before anyone panics, let's get a handle on what we know this impending possibly-maybe Velveeta shortage.

Spokesperson for Kraft foods Jody Moore told Ad Age in an email:

Given the incredible popularity of Velveeta this time of year, it is possible consumers may not be able to find their favorite product on store shelves over the next couple of weeks. Our retail customers are aware of the situation and we expect it to be a short-term issue.

One Brooklyn, New York grocery store employee told Ad Age that they weren't expecting more shipments of Velveeta until February because of a "plant issue." Moore wouldn't confirm that: "I can tell you there is a combination of factors involved, but the driver is really the high demand."

Okay, if you say so. If you're a mom with some little Velveeta fans living in your household this could pose a bit of a challenge. I have no idea how much more expensive individually-wrapped American cheeze food slices are, but that's a possible substitute. Or you could use the opportunity to introduce your kids to real cheese. Maybe start with mild cheddar, or Monterey Jack.

Moore says the shortage has been exacerbated because "this is a key time for the brand." What she probably means is that we're less than a month away from Super Bowl Sunday (February 2). That's when millions of Americans will be nuking Velveeta with other ingredients to make cheese dip. Or maybe she's thinking since it's winter that means fondue season? Haha, just kidding, Switzerland! We don't use Velveeta to make fondue here. Much.

When was the last time you ate Velveeta?

by on Jan. 8, 2014 at 9:12 AM
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Replies (1-10):
GLWerth
by Gina on Jan. 8, 2014 at 9:15 AM

It is SO salty and has a weird texture.

My kids won't touch it, though I've used it for dip in the past. I haven't had any in the house in several years.

romalove
by Roma on Jan. 8, 2014 at 9:18 AM

The funny thing is, I haven't bought any Velveeta product in probably 10 years, but I bought two packages of the Velveeta slices, sharp cheddar flavor, because they were on sale for $2 a pack last week.

snookyfritz
by Platinum Member on Jan. 8, 2014 at 9:21 AM
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I bought some for a tortilla soup recipe I made a couple of months ago.  The recipe only took 1/4 of the block.  The rest got ditched.  It didn't do that congealing thing in the soup because I used so little.  But that sheen!

VooDooB
by Emerald Member on Jan. 8, 2014 at 9:25 AM
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Gross. It's not even cheese.

My mom used velveeta every once in awhile in some unhealthy but delicious party dips when I was a kid. But I refuse to buy the stuff and feed it to my family. My 3yo loves gouda and goat cheese & jam sandwiches.

Luvnlogic
by Platinum Member on Jan. 8, 2014 at 9:26 AM
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Lots of peeps where I live use it to make queso dip with a can of Rotel. I have to say, I do eat it when it's in front of me....I love chips and dips. But to make it myself makes me twitchy. I prefer to use real cheese. Also, when I was a kid, my stepdad used it for fish bait. That may be a factor in my "ick". :)
canadianmom1974
by Platinum Member on Jan. 8, 2014 at 9:26 AM
I don't think I've ever bought it.
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Sisteract
by Whoopie on Jan. 8, 2014 at 9:27 AM

To the best of my knowledge, I have never had Velveeta-

Seximama89
by Member on Jan. 8, 2014 at 9:31 AM
Ate some just yesterday.
smalltowngal
by Platinum Member on Jan. 8, 2014 at 9:33 AM


Quoting Sisteract:

To the best of my knowledge, I have never had Velveeta-

Have you ever had queso dip at a party or broccoli and cheese soup? 

Chris030406
by Bronze Member on Jan. 8, 2014 at 9:34 AM
I have not eaten, nor purchased Velveeta in my adult life. My dad would buy it when I was a kid but I think that's bc he couldn't afford anything else.
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