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Guinness, Heineken and St. Adams Boycotting St. Patrick's Day Parade

Posted by on Mar. 17, 2014 at 12:48 AM
  • 132 Replies
1 mom liked this
st patricks day guinness


NEW YORK (CNNMoney)

Guinness is the latest beer giant to withdraw its support for a St. Patrick's Day parade because lesbian and gay groups aren't allowed to march openly.

The beer maker late Sunday announced its decision to drop its sponsorship of Monday's parade in New York City.


Over the weekend, gay rights icon Stonewall Inn had threatened to stop selling Guinness beer if the company continued to sponsor the parade. And LGBT advocacy group GLAAD had planned an anti-Guinness event on Monday.

"We were hopeful that the policy of exclusion would be reversed for this year's parade," Guinness said in a statement. "As this has not come to pass, Guinness has withdrawn its participation."

Parade organizers could not be reached for comment.

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The announcement by Guinness comes days after rival Heineken (HEINY) also pulled out of the New York City parade, and Sam Adams (SAM) announced that it would no longer sponsor the Boston parade for the same reason.

Both parades have policies under which sexual orientation is not allowed to be displayed, meaning marchers are not able to hold signs or wear shirts identifying themselves as LGBT (lesbian, gay, bisexual or transgender).

"Today, Guinness sent a strong message to its customers and employees; discrimination should never be celebrated," GLAAD president Sarah Kate Ellis said in a statement.

The speaker of the New York City Council also congratulated the three beer companies on their decisions.

"I want to commend Guinness, Sam Adams and Heineken for taking a stand on behalf of the LGBT community who should be able to march openly and proudly in the St. Patrick's Day Parade," Speaker Melissa Mark-Viverito said in a statement.


​Heineken Joins Sam Adams in Boycotting St. Patrick's Day Parade


​Heineken Joins Sam Adams in Boycotting St. Patrick's Day ParadeSEXPAND



Boston Beer Company (Sam Adams) Pulls Out of St. Patrick's Day Parade

One day after Boston bar, Club Café stated that they were refusing to serve Sam Adams beer due to their association with Boston's St.…Read…

Last week, Boston Beer Company (the makers of Samuel Adams Lager) decided topull their sponsorship from the St. Patrick's Day Parade in Boston, and it looks like Heineken is doing the same in New York for Monday's celebrations.



Irish PM Urged To Support St Paddy's Day LGBT Negotiations

A Boston based LGBT group has called on Prime Minister of Ireland Enda Kenny to support negotiations with the organisers of the second largest Saint… Read…

Both brewing companies are doing so tosupport LGBT community members, after parade organizers ever-so-benevolently allowed LGBT members to march in the parade, but banned them from using any and all signage about sexual orientation. Gay rights groups have reached out to various authorities including Irish Prime Minister Enda Kenny to put their foot down, and a couple have. Boston mayor Marty Walsh did not attend the parade, and New York City mayor Bill de Blasio does not appear to be attending tomorrow's parade. 

A Heineken spokesperson told CNBC, "We believe in equality for all. We are no longer a sponsor of Monday's parade."

The decision to pull the sponsorship has been lauded by gay rights activists. GLAAD president Sarah Kate Ellis also praised the decision:

"Heineken sent the right message to LGBT youth, customers and employees who simply want to be part of the celebration."

It's a pretty genius move to take away the second most important part of St. Patrick's day to make a legitimate point. Still, it's unfortunate that people quite literally need to be forced into sobriety to understand how ludicrous the anti-LGBT sentiment really is.



Sam Adams Pulls Out Of St. Patrick's Parade Over Gay Exclusion

Billionaire Jim Koch’s Boston Beer SAM +1.41% Co., producer of the popular Sam Adams brew, will no longer be sponsoring Boston’s St. Patrick’s Day parade because of the organizer’s failure to include LGBT groups.

The move comes after a Boston bar said it would no longer serve Sam Adams beer because of its support of the parade.

Gay rights advocacy group MassEquality and organizers of the South Boston parade, the South Boston Allied War Veterans Council, have been embroiled in talks attempting to broker a deal to allow 20 LGBT veterans to march. A 1995 U.S. Supreme Court decision ruled that the council could include or exclude groups at its discretion.

Samuel Adams

Founder and Brewer Jim Koch (Samuel Adams via AP Images)

Organizers reportedly objected to MassEquality’s request that its members be allowed to carry banners displaying their sexual orientation. They also noted the group in question, LGBT Veterans for Equality, was not a recognized veterans’ organization. Boston Mayor Martin Walsh and U.S. congressman Stephen Lynch intervened, but a resolution was not reached.

“We were hopeful that both sides of this issue would be able to come to an agreement that would allow everyone, regardless of orientation, to participate in the parade. But given the current status of the negotiations, we realize this may not be possible,” Boston Beer Co. said in a statement its spokesperson referred inquiries to. “We share these sentiments with Mayor Walsh, Congressman Lynch and others and therefore we will not participate in this year’s parade.”

The parade, scheduled for Sunday, is one of the largest in the country and draws as many as 1 million spectators to South Boston. A statement issued by the  South Boston Allied War Veterans Council read:

“We are approached by all types of groups. Some of which try to destroy the integrity of not only this parade, but our faith, this town and our Country.”

“Saint Patrick is the Patron Saint of our Irish. We invite all to join us to celebrate this historic event, but we must maintain our guidelines to insure the enjoyment and public safety of our spectators.”

Parade organizer Philip J Wuschke Jr told the Guardian: “Our theme is St Patrick’s Day and Evacuation Day. It isn’t a sexually oriented parade. They have parades for that.”

Mayor Walsh has said he will not march in protest. In New York, mayor Bill de Blasio will also boycott the city’s St. Patrick’s Day parade because it does not permit LGBT participants to display their orientation.

Jim (James) Koch landed on the Forbes billionaires list for the first time in 2014, thanks to soaring stock in his Boston Beer Company. Shares of the largest craft brewery in the nation rose 50% in the last year.

Stock prices of Boston Beer Co. Inc. fell 2% between Monday and Wednesday this week but have since recovered.


by on Mar. 17, 2014 at 12:48 AM
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EireLass
by Ruby Member on Mar. 17, 2014 at 10:37 AM
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The reason the Boston group were denied participation is because they lied on their application. There is a 3 page application and a $200 entry fee. On that, they were accepted. But all new entries are investigated to see what they were about. They applied as a gay veterans group. There was only 1 gay vet in the whole group. Application denied.
They do have a diversity float in the parade. Its a flatbed, decorated in the rainbow colors. They have fake canons....which is what the day is really about, evacuation day, with rainbow colored thingys coming out of the canon.
candlegal
by Judy on Mar. 17, 2014 at 10:48 AM
3 moms liked this

Please, stop with the facts.   They don't believe it anyway.

Quoting EireLass: The reason the Boston group were denied participation is because they lied on their application. There is a 3 page application and a $200 entry fee. On that, they were accepted. But all new entries are investigated to see what they were about. They applied as a gay veterans group. There was only 1 gay vet in the whole group. Application denied. They do have a diversity float in the parade. Its a flatbed, decorated in the rainbow colors. They have fake canons....which is what the day is really about, evacuation day, with rainbow colored thingys coming out of the canon.


JazzyMommyx3
by Bronze Member on Mar. 17, 2014 at 11:23 AM
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Wait so being told that can march but not with anything proclaiming theyre gay is untrue? Every article ive read stated that and that what ive found out from people in Boston. (Where I'm from orginally)

Please link me to the article that says they lied, i would love to see it so i can be fully informed.


Quoting EireLass: The reason the Boston group were denied participation is because they lied on their application. There is a 3 page application and a $200 entry fee. On that, they were accepted. But all new entries are investigated to see what they were about. They applied as a gay veterans group. There was only 1 gay vet in the whole group. Application denied.
They do have a diversity float in the parade. Its a flatbed, decorated in the rainbow colors. They have fake canons....which is what the day is really about, evacuation day, with rainbow colored thingys coming out of the canon.
Mommabearbergh
by Gold Member on Mar. 17, 2014 at 11:27 AM
Boston globe march 16th can give you more info.

Quoting JazzyMommyx3: Wait so being told that can march but not with anything proclaiming theyre gay is untrue? Every article ive read stated that and that what ive found out from people in Boston. (Where I'm from orginally)

Please link me to the article that says they lied, i would love to see it so i can be fully informed.


Quoting EireLass: The reason the Boston group were denied participation is because they lied on their application. There is a 3 page application and a $200 entry fee. On that, they were accepted. But all new entries are investigated to see what they were about. They applied as a gay veterans group. There was only 1 gay vet in the whole group. Application denied.
They do have a diversity float in the parade. Its a flatbed, decorated in the rainbow colors. They have fake canons....which is what the day is really about, evacuation day, with rainbow colored thingys coming out of the canon.
jcrew6
by Gold Member on Mar. 17, 2014 at 11:36 AM
3 moms liked this

St Patricks day, historically is about religion. Patrick's mission was  Converting  Pagens to Christianity.   Turned into an Irish drinking festival over the centuries.  Not sure why any group has to turn it into a reason for political activism. 

EireLass
by Ruby Member on Mar. 17, 2014 at 4:58 PM
Your friends in Boston would have seen the float.
Quoting JazzyMommyx3: Wait so being told that can march but not with anything proclaiming theyre gay is untrue? Every article ive read stated that and that what ive found out from people in Boston. (Where I'm from orginally)

Please link me to the article that says they lied, i would love to see it so i can be fully informed.


Quoting EireLass: The reason the Boston group were denied participation is because they lied on their application. There is a 3 page application and a $200 entry fee. On that, they were accepted. But all new entries are investigated to see what they were about. They applied as a gay veterans group. There was only 1 gay vet in the whole group. Application denied.
They do have a diversity float in the parade. Its a flatbed, decorated in the rainbow colors. They have fake canons....which is what the day is really about, evacuation day, with rainbow colored thingys coming out of the canon.
pamelax3
by Gold Member on Mar. 17, 2014 at 5:13 PM
1 mom liked this

Very smart move from the beer companies

TranquilMind
by Platinum Member on Mar. 17, 2014 at 6:09 PM
1 mom liked this

 SO stupid.

It's all about getting drunk on the green beer today anyway.  Why is it necessary to point out one's sexual orientation in the process? 

March as a freaking veteran if you are one.  You do NOT HAVE to point out that you are a gay veteran. WTH?

Momniscient
by Ruby Member on Mar. 17, 2014 at 6:15 PM
2 moms liked this
Why is it necessary to hide ones sexual orientation while getting drunk on green beer day?

Why can't veterans point out they are gay. DADT is a thing of the past.


Quoting TranquilMind:

 SO stupid.


It's all about getting drunk on the green beer today anyway.  Why is it necessary to point out one's sexual orientation in the process? 


March as a freaking veteran if you are one.  You do NOT HAVE to point out that you are a gay veteran. WTH?

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TranquilMind
by Platinum Member on Mar. 17, 2014 at 6:17 PM
1 mom liked this

 Why is it simply imperative that they let EVERYONE know who they get it on with?  

It isn't.  The parade - and the day - has NOTHING at all to do with sexuality so leave it out.

I can't even believe that this is considered an important question? 

Quoting Momniscient: Why is it necessary to hide ones sexual orientation while getting drunk on green beer day? Why can't veterans point out they are gay. DADT is a thing of the past.
Quoting TranquilMind:

 SO stupid.

It's all about getting drunk on the green beer today anyway.  Why is it necessary to point out one's sexual orientation in the process? 

March as a freaking veteran if you are one.  You do NOT HAVE to point out that you are a gay veteran. WTH?

 

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