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Current Events & Hot Topics Current Events & Hot Topics

LEGO Launches Collection of Female Scientist Figurines

Posted by on Aug. 4, 2014 at 4:42 PM
  • 27 Replies
4 moms liked this

 

LEGO Launches Collection of Female Scientist Figurines

Aug 4, 2014, 2:03 PM ET
 
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<br/><a href="http://abcnews.go.com/">ABC News</a> | <a href="http://abcnews.go.com/video">More ABC News Videos</a> Copy

When a 7-year-old girl wrote a stern letter to Lego earlier this year to express her discontent with the Danish toy company's offering of female figurines, she set in motion an effort to do something about it.

"I want you to make more Lego girl people and let them go on adventures...ok!?!" Charlotte Benjamin wrote in her letter.

At the time, Lego officials assured Benjamin that they were in fact considering a brand new female set. Now, Lego has made good on its promise.

The company debuted a the Research Institute play set on its website today. Created by geophysicist Ellen Kooijman on Lego Ideas, the crowd-sourced design platform, the collection features three female scientists: an astronomer, a paleontologist and a chemist.

In a blog post, Kooijman wrote: "As a female scientist I had noticed two things about the available Lego sets: a skewed male/female minifigure ratio and a rather stereotypical representation of the available female figures."

She added that she hoped her designs would "make our Lego city communities more diverse."

The collection launched today and is already sold out. According to the site, it will be available for purchase again later this month.

by on Aug. 4, 2014 at 4:42 PM
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Replies (1-10):
mrsary
by Bronze Member on Aug. 4, 2014 at 4:43 PM
Cool!
GotSomeKids
by Silver Member on Aug. 4, 2014 at 4:45 PM

Finally

Momniscient
by Ruby Member on Aug. 4, 2014 at 4:46 PM
Awesome
sweet-a-kins
by Emerald Member on Aug. 4, 2014 at 4:47 PM

 


 

Quote:

When a 7-year-old girl wrote a stern letter to Lego earlier this year to express her discontent with the Danish toy company's offering of female figurines, she set in motion an effort to do something about it.

"I want you to make more Lego girl people and let them go on adventures...ok!?!" Charlotte Benjamin wrote in her letter.


Get em girl!!!

OHgirlinCA
by Platinum Member on Aug. 4, 2014 at 4:48 PM

 I like this! 

 

 

UpSheRises
by Platinum Member on Aug. 4, 2014 at 5:37 PM
2 moms liked this
I was prepared to flip out if it was pink.
Clairwil
by Ruby Member on Aug. 4, 2014 at 6:02 PM
1 mom liked this


Quoting sweet-a-kins:

 

The company debuted a the Research Institute play set on its website today. Created by geophysicist Ellen Kooijman on Lego Ideas, the crowd-sourced design platform

We're going to see more of this, and not just from LEGO.

crazymommy30
by Member on Aug. 4, 2014 at 6:22 PM
1 mom liked this

these are cool. I think my DD will be getting some for Christmas.

JIJsMom
by on Aug. 4, 2014 at 6:27 PM
Awesome! My Son and I LOVE Lego; this just adds to its radness.
jessilin0113
by Platinum Member on Aug. 4, 2014 at 6:36 PM
2 moms liked this
I'm going to get these for my middle son.
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