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Warning: New Shoe Ads May Be Harmful to Women's Health - Are these ads offensive to women?

Posted by on Aug. 6, 2014 at 10:52 AM
  • 30 Replies

 

Warning: New Shoe Ads May Be Harmful to Women's Health

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https://www.yahoo.com/health/warning-new-shoe-ads-may-be-harmful-to-womens-health-93883861062.html

Beth Greenfield

Warning: New Shoe Ads May Be Harmful to Women's Health

Photo courtesy of Nine West

Nine West, apparently dissatisfied with the amount of self-esteem issues that women already struggle with, has issued a clear but disheartening message with its latest ad campaign: We know you like pretty shoes, and we know why you like them — so you can do your walks of shame, hunt for husbands, and (once you’re properly married — to a man, natch), send the kids off to school in style. Right? Groan.

The new ads, revealed on Friday, are pretty obviously supposed to be tongue-in-cheek. But they push the envelope — a bit too far for many.

“‘Starter husband hunting’ and ‘walk of shame’ is not the sort of thing you say out loud even to your best friend, because those are things that men say about women, not that women say about women,” Jen Drexler, senior vice president at the Insight Strategy Group and co-author of “What She’s Not Telling You,” told the New York Times. “If you really liked women, you’d be calling that a ‘victory lap,’ not a ‘walk of shame.’”

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Photo courtesy of Nine West

Consumerist wrote, “Not even going to ask about shoes for a woman to wear when she hears there are only two important shoe occasions in life and snagging your first job / signing an important client / being a normal person aren’t included. There are apparently no shoes for that in Nine West’s world. Or at least, not a curated list. You’re on your own, women.”

A Nine West spokesperson could not be reached for comment.

On Twitter, critics called the ads “gross,” “silly and insulting,” “reductive and heteronormative,” “unacceptable,” and reason enough to boycott the brand. “I definitely don’t need or want ‘husband hunting shoes.’ In fact, after this ad I don’t need ANY Nine West shoes,” tweeted New Republic editor Hillary Kelly. Of course there has also been the usual chorus of calls for everyone to just “lighten up.”

But the idea that these sorts of ads can be damaging to the female psyche is not exactly far-fetched — or even new. The American Psychological Association declared years ago that “the proliferation of sexualized images of girls and young women in advertising, merchandising, and media is harmful to girls’ self-image and healthy development.”

Jean Kilbourne, an early pioneer in the study of sexism in advertising and creator of the renowned film series “Killing Us Softly: Advertising’s Image of Women,” has said that messages that sexualize girls lead to “depression, eating disorders, and low self esteem.” And deciding to ignore or laugh them off is easier said than done, she’s noted. “They stay with us and we process them over and over again, and we process them subconsciously. To a great extent, advertising tells us who we are and how we should be.” And that, according to Nine West, is a bunch of slut-shamed moms, desperate to nab a man.

by on Aug. 6, 2014 at 10:52 AM
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Replies (1-10):
furbabymum
by Gold Member on Aug. 6, 2014 at 11:04 AM
1 mom liked this

 Yeah, I do think that's rather offensive. I'm offended by the term "walk of shame". Why should a woman be ashamed for enjoying sex?

Also, those were some ugly shoes.

sweet-a-kins
by Emerald Member on Aug. 6, 2014 at 11:11 AM
1 mom liked this

 That and the hunting for a husband ...if I buy new shoes, it's not husband hunting I am concerned with (even BEFORE I was married).

Quoting furbabymum:

 Yeah, I do think that's rather offensive. I'm offended by the term "walk of shame". Why should a woman be ashamed for enjoying sex?

Also, those were some ugly shoes.

 

LuvmyAiden
by on Aug. 6, 2014 at 11:12 AM
4 moms liked this

I just don't get it. There are real issues in the world. SERIOUS issues. And this is what people choose to complain about. Is it in bad taste? I think so. But it's not a huge deal. There are plenty of crap ad campaigns, chalk this up to bad marketing advice and spend time writing articles about what MATTERS. So much brain power goes into things that matter so little. It dumbfounds me.

furbabymum
by Gold Member on Aug. 6, 2014 at 11:16 AM

 What is dumbfounding is you see an attack on women as not mattering.

Quoting LuvmyAiden:

I just don't get it. There are real issues in the world. SERIOUS issues. And this is what people choose to complain about. Is it in bad taste? I think so. But it's not a huge deal. There are plenty of crap ad campaigns, chalk this up to bad marketing advice and spend time writing articles about what MATTERS. So much brain power goes into things that matter so little. It dumbfounds me.

 

coolmommy2x
by Gold Member on Aug. 6, 2014 at 11:18 AM
4 moms liked this
Maybe it's because I'm in marketing but I think they're clever. I love the leopard pair!
Posted on CafeMom Mobile
babyspots17
by Bronze Member on Aug. 6, 2014 at 11:21 AM
1 mom liked this

People are way too uptight now a days.  The only thing I think is offensive is the ugly Cheetah pointy toe shoes.


sweet-a-kins
by Emerald Member on Aug. 6, 2014 at 11:22 AM
2 moms liked this

 stereotyping women as their world revolves around men and or chasing a man is an important issue to many including myself.

The fact that you don't consider this a "real" issue is fine, bashing others because they do? a little tacky

This MATTERS

Quoting LuvmyAiden:

I just don't get it. There are real issues in the world. SERIOUS issues. And this is what people choose to complain about. Is it in bad taste? I think so. But it's not a huge deal. There are plenty of crap ad campaigns, chalk this up to bad marketing advice and spend time writing articles about what MATTERS. So much brain power goes into things that matter so little. It dumbfounds me.

 

motha2daDuchess
by Bruja on Aug. 6, 2014 at 11:29 AM
1 mom liked this

It's only a walk of shame, if you feel shame...it's the just got laid parade. That being said, I never hear sounds during shoe commercials..

jllcali
by Jane on Aug. 6, 2014 at 12:24 PM
2 moms liked this
It think the ads are dumb and disrespectful to women and men but I don't pay attention to ads anyway.
SLTmom
by Silver Member on Aug. 6, 2014 at 1:40 PM
1 mom liked this

OMG!  This is beyond insulting, and offensive, and grossly sexist.

WTF Nine West??  What dumbass at your clearly male dominated ad agency shat out this load of crap?  And what mysogynistic asswipe at your company approved this ad???  You suck.



"I would rather have a mind opened by wonder than one closed by belief"  Gerry Spence

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