NBC Olympics Ratings Dip -- Have you been watching?
NBC Sochi Olympics ratings dip; Bob Costas to return
NBC's prime-time Sochi Olympics ratings have failed to achieve the same high levels as four years ago when the games were held in a compatible time zone in Vancouver, Canada.
The nine- to 12-hour time difference between Sochi, Russia, and the U.S. have tamped down audience levels, in part, because most viewers know the outcome of key competitions long before NBC's prime-time broadcasts begin.
On Sunday night, NBC attracted 21.3 million viewers for its prime-time program, which showcased the breakout performance of American ice dancers Charlie White and Meryl Davis.
Sunday's audience totals represented an 8% decline from the same night during the Vancouver Olympics, when many of the contests aired live.
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Have you been tuning in to watch the prime-time coverage of the Sochi Olympics? Do you find yourself less likely to watch the contests, knowing that you can learn the results several hours before the broadcast?