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ben and jerrys drops two words?

Posted by on Sep. 28, 2010 at 3:21 PM
  • 10 Replies


Ben & Jerry's to drop 'All Natural' from labels

A pint of Ben & Jerry's ice cream is seen in Montpelier, Vt., Monday, Sept. 27, 2010.  Ice cream maker Ben & Jerry's is dropping the phrase "all natur AP – A pint of Ben & Jerry's ice cream is seen in Montpelier, Vt., Monday, Sept. 27, 2010. Ice cream maker …
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SOUTH BURLINGTON, Vt. – Ice cream maker Ben & Jerry's is dropping the phrase "all natural" from all labels after a request from a health advocacy group.

The Center for Science in the Public Interest and the company confirmed the move Monday.

[Related: Juice's health benefit claims found to be deceptive]

The CSPI told the company last month it should not use "all natural" if products contain alkalized cocoa, corn syrup, hydrogenated oil or other ingredients that are not natural.

Ben & Jerry's, a unit of consumer products giant Unilever, said it's not changing any recipes. It's just removing the label from all products, whether they are among the majority that contain at least one of the ingredients CSPI listed or not.

The Food & Drug Administration has no formal definition for "natural." But it won't object to term as long as products do not contain added color, artificial flavors or synthetic substances.

The CSPI, based in Washington, said the government should define the term.

"The Food and Drug Administration could do consumers and food manufacturers a great service by actually defining when the word 'natural' can and cannot be used to characterize a given ingredient," CSPI Executive Director Michael F. Jacobson said in a statement.

Ben & Jerry's spokesman Sean Greenwood said the change would happen gradually across Ben & Jerry's product line.

The ingredients will be the same ones Ben & Jerry's has always used, but the company no longer wants to battle over the definition of "all natural," which has different meanings to different people, Greenwood said.

"Ben & Jerry's has always been a company that tried to source as responsibly as possible, label our products accordingly and let it all out there for people to see," he said. "But this takes away any misconceptions for people."

by on Sep. 28, 2010 at 3:21 PM
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Replies (1-10):
meam4444
by Emerald Member on Sep. 28, 2010 at 3:24 PM

Hmmm intersting.  I always found the word natural to be very misleading anyhow.  I always flip and read what actually is in the product.

ladyambition
by on Sep. 28, 2010 at 3:27 PM

That sucks the prices are going to go up. I love the cheesecake brownie one.

babyboy117
by on Sep. 28, 2010 at 3:28 PM

 I love chunky monkeyyyyy!!

maybebaby83
by Silver Member on Sep. 28, 2010 at 3:29 PM

 lol i love half baked!

MommyToBeOfTwo
by on Sep. 28, 2010 at 3:44 PM
Me too after seeing this I texted hubby to bring me some home

Quoting babyboy117:

 I love chunky monkeyyyyy!!

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orange4agua72
by on Sep. 28, 2010 at 3:55 PM

 This is just CRAZY in my opinion.... it's just YET ANOTHER way we aparently can NOT take responsibility for our actions!

It's ICE CREAM!!! DO you HONESTLY think it's good for you? You think it's HEALTHY? COME ON....

I'm suprised they didn't get HORRIBLY sued by someone who thought it was good for them and gained weight because of it...

Sorry, I just don't get it!

evansmom0524
by on Sep. 28, 2010 at 4:04 PM


Quoting ladyambition:

That sucks the prices are going to go up. I love the cheesecake brownie one.


there's an ICE CREAM flavor CHEESECAKE BROWNIE?????  OMG those are my three favorite things all together!!!!!

Megara
by on Sep. 28, 2010 at 4:36 PM

I wonder if Whole Foods will continue to carry it.

shellie830
by on Sep. 28, 2010 at 4:37 PM

 You now what if they're gonna do that then they need to make Snapple do the same thing.. It only has 10% juice in it!!

meggiepooh4u
by on Sep. 28, 2010 at 4:47 PM
I love the snickerdoodle one!! :-]
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