I am a single mom of a beautiful 5 year old daughter!! I have started this company in an effort to help new moms!! After finding out from friends what they used post birth for relief and comfort "down below" =) I thought it was time that a product like this should be available to new moms......because they deserve it!!! I have heard so many crazy stories of what new moms used........."a surgical glove filled with ice wrapped in toilet paper" yikes!!! That can't be comfortable in your pants!! =) Moms are an amazing breed and deserve all the best that life has to offer!! I hope these products help all the new mommies out there!!! Congratulations!!! newmomstuff.com