InstantAmber is a child safety service that securely stores time-critical information that can be immediately provided to law enforcement in an emergency.

The concept for InstantAmber was born as the result of Matt Berman’s experience when his young daughter went missing during a family vacation in the summer of 2007. Matt’s story had a happy conclusion-he found his daughter about 20 minutes after he noticed that she was missing. His daughter had wandered off the beach, up a wooden gangway, and was sitting with her feet dangling in a swimming pool. Matt subsequently conceived the idea of utilizing the internet and its ability to safely and securely transmit data globally to combat the tragedy of missing children. Matt’s personal experience and his deep concern about the epidemic of missing children led him to create InstantAmber to ensure that parents have access to the best possible tool in the event of a missing child emergency. 

InstantAmber was developed with the help and support of local and national law enforcement agencies and consultants. All information that InstantAmber captures on its site is needed for law enforcement to complete the NCIC report, which must be entered before an Amber Alert can be issued. With InstantAmber, law enforcement can immediately access a child’s information and print photos or flyers if a missing child emergency occurs.