CafeMom knows moms. We know how moms feel about eating & sleeping, budgeting & buying, texting & browsing, and so much more. We even know how they feel about sex. We want to help you know moms, too, so please check out our studies below.

Moms in Community

Moms in Community

Moms in Community explores the power of community in moms' lives. Moms with a strong sense of community feel better about their finances, health, and even their sex lives. Learn how community improves moms' lives, and why brands that participate in community are poised to win with moms.

Highlight Stat:

Moms with a strong sense of community are 88% more likely to share deals with family and friends
View the Report
MomIndex

MomIndex

MomIndex surveys American moms over the course of a year, tracking quality of life, outlook, and how moms feel about themselves, their kids, relationships, money & world. Read the Spring 2010, Fall 2010, and Winter 2011 reports.

Highlight Stat:

89% of moms are looking to lose weight, with an average personal weight loss goal of 21 lbs
View the Report
Moms Matter

Moms Matter

Moms Matter is CafeMom's non-partisan platform to help moms unite, get activated and have their voices heard around critical political and social issues. Our survey looked at moms' attitudes around the future of the country.

Highlight Stat:

Half of moms feel the American Dream is dying or dead
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Digital Mom

Digital Mom

Digital Mom looks at moms' media attitudes, and how brands can effectively reach moms through social media and other emerging technologies.

Highlight Stat:

While TV still is most impactful for creating product awareness, when it comes to actual purchase decisions moms are most influenced by online search, websites, and online referrals from friends
View the Report
Mom Money IQ Test

Mom Money IQ Test

CafeMom and Chase Blueprint® partnered on the Mom Money IQ Test, a joint study of the financial behaviors and attitudes of moms, gaining further insight into how American families manage their finances. The study showed that financial behaviors and attitudes were less dependent on demographics or income levels, and more on budgeting and saving behaviors. Moms with strong knowledge of financial concepts have a more positive outlook on life, which is why it's so important to empower moms with the information and tools they need to be good family finance managers.

Highlight Stat:

Seven in 10 moms report that they feel overwhelmed by financial burdens
View the Report
Qualtrics CafeMom is proud to partner with Qualtrics in the programming, fielding and analysis of our online surveys.

Want to learn even more? Email us at: insights@cafemom.com.

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