Are you Brand Loyal?
- October 9, 2008 at 10:26 AM by Jillblue
- 2 Comment(s)
- 29 Total Views
Have you thought about whether you are 'Brand Loyal' or not? I used to think I was brand loyal, but am not certain that I was always brand loyal to the 'RIGHT' brand.
The Wikipedia definition of Brand Loyalty is:
Brand loyalty, in marketing, consists of a consumer's commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.[1] True brand loyalty implies that the consumer is willing, at least on occasion, to put aside their own desires in the interest of the brand.[2] Brand loyalty has been proclaimed by some to be the ultimate goal of marketing.[3] Brand loyalty is more than simple repurchasing, however. Customers may repurchase a brand due to situational constraints, a lack of viable alternatives, or out of convenience.[4] Such loyalty is referred to as "spurious loyalty". True brand loyalty exists when customers have a high relative attitude toward the brand which is then exhibited through repurchase behavior.
I studied marketing and advertising in university with my concentration in 'Consumer Studies'. At that time I believed in being brand loyal probably, because I studied it. However, I realize now that I am brand loyal and am so happy about the brand that I am BRAND LOYAL to!!
Think about this...are you LOYAL to a brand that is:
- Not safe for your family?
- Not safe for the planet?
- Not very pleasant to breathe in and causes you to choke? or even smells like vinegar?
- Not safe for your children in fact you need them to stay in the other room?
Think about it...wouldn't you rather be LOYAL to a brand that is:
- Safer and healthier for your family?
- Environmentally friendly and produces less waste in the landfills?
- Smells fresh and clean and you can breathe easily?
- Safer for your children and they can help you to clean?
I can now say that I am BRAND LOYAL without question...and it is a brand that I am confident in!!
For more information on BRAND LOYALTY or if you want to hear about a company with terrific brands, please let me know and I would be happy to give you more details.
Jill
Moms Delivering Wellness
Tags: brand, children, safe, home, loyalty, environment, cleaning
- Written by Jillblue on October 9, 2008 at 10:26 AM
- 29 total views
- See all posts by Jillblue
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Comments:
Thanks Sabrina, I totally agree and love 'our' brand!
Jill
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You're right on, Jill! So many of us just blindly purchase products at the grocery store because they are brands that we are accustomed to. With all the talk of health and wellness personally and globally, I took a step back to really look at what I was purchasing. I never realized what I was putting on my body as well as down the drains. I'm so thankful that I can trust our 'brand' and I am confident that I am giving my family the absolute best products each and every day.
Another note: The grocery store has had an overall increase of approximately 16% whereas our company has only had an overall increase of 1.48%!
Safer products that COST LESS? It's a no-brainer!
Safe4You Oct. 9, 2008 at 2:12 PM