Avon-History of a Great Company

[pamb1]

Avon, the leader in direct selling since 1886

Avon began in 1886 as the California Perfume Company, whose founder, David McConnell, discovered that bringing his perfumes directly to his customers - mostly women - was much more effective than traditional selling methods. His first "Representative" - then called a General Agent - was Mrs. P.F.E. Albee of Winchester, New Hampshire, who traveled by train, horse and foot to sell Avon and recruit other Agents. That was the beginning of Avon's heritage of empowering women by offering financial and professional opportunities in a time where little existed - it would be another 34 years before women could even vote! Today, Avon continues to provide economic opportunities for women worldwide.

Avon Beginnings
Avon started out as the California Perfume Company when founder, Mr. David McConnell, 28 of New York, NY, USA discovered that the rose oil perfumes he was giving away were the reason people were buying his books.

The company was named Avon in 1939, after the river that runs through Stratford-On-Avon in the English Midlands. The name is a tribute to McConnell's favorite playwright, William Shakespeare, who hailed from the town.

Women have been selling Avon since 1886 - 34 years before women in the US won the right to vote! Mrs. P.F.E. Albee of Winchester, New Hampshire pioneered the company's now-famous direct-selling method, and her name is still honored today in the company. Avon's sales Representatives - men and women - to now number almost five million, and Avon products are sold in over 100 countries around the world.

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[pamb1]

Sep. 1, 2009 at 8:46 PM

Here is an excerpt from the book "Avon: Building the World's Premier Company for Women"

Because Avon issues a new brochure in the United States every two weeks, and in international markets every three or four weeks, product development at the company is done at a much more intense pace.  Traditional retailers reset their departments a couple of times a year and can lean on several manufacturers to deliver new products and novelty to keep interest high.  Avon, on the other hand, is essentially resetting its beauty department 26 times a year, and only has itself to count on.

The process is like a spinning top that may wind down at times but never slows enough to tip.  Avon invents at least 1,000 new beauty products every year.  It is an astounding number that far outpaces the productivity at any other beauty company.

by:Laura Klepacki---------------------------------------

(Original Poster)