Aden and Anais at Target - Not the Same Quality

[butterflyDNA]

For those of you out there searching for great swaddling blankets, you may have heard the hype on aden and anais blankets.  There's a good reason for it.  These blankets are awesome!  My sister in law started swaddling her 2 month year old with them and instantly she started sleeping 2-3 hours longer a night.  The reason?  The blankets are a super soft muslin cotton, made of a breathable fabric.  They are also large enough for a great swaddle.  So, your baby stays swaddled but doesn't overheat in the night, giving both baby and mommy a great night's sleep.

You can buy these blankets in singles, 2 packs or 4 packs (which offer the best deal).  Generally, they retail for $44 for a four pack, but if you shop for aden and anais blankets at BlanketMyBaby.com, you can get them for $38.95, pluse $5 flat rate shipping.  This is a great deal for stocking up on a multiple order.  These blankets make great gifts!  

Recently, Target has come out with their own line of 4 pack, but they are NOT the same quality as previous 4 packs found online.  First, the blankets are smaller at 43 x 43 instead of 47 x 47.  Plus, they are not made out of the same soft muslin material.  Check out this review:  

"I have the blankets purchased from Hush Baby and they are wonderful. My mother-in-law bought me an extra set from Target and they are NOT the same. The size is the same and they are colorful and durable but NOT soft at all. Just stiff. Go for the more expensive product and you won’t be disappointed."

"Hello all of my lovely ladies! Aden + Anais does sell a Target brand that is slightly less expensive (a few dollars) but the quality of the muslin is the real difference. They use a different fabric for the Target brand, and truthfully, the blankets are not as soft. At Milkalicious, we match any advertised price, so we will honor the Target pricing, even though you are getting a far better product. You can visit our online store at http://www.milkalicious.org to look at the available styles and colors, or come on in and visit us at the store! Love, Jen"

So, my advice if you are looking to buy aden and anais blankets is to spend the 10 extra bucks for the higher quality item.  You won't be sorry!

[ironkitten]

Nov. 17, 2009 at 1:29 PM

Do they come in adult sizes?  I want one.

[Kmann]

Jun. 11, 2011 at 5:05 PM

I just called milkalicious.com and they don't honor target's advertised pricing - I was told that the blankets from Target are different and Milkalicious won't price match.  Bummer.

[NYBellasMom11]

Sep. 26, 2011 at 5:06 PM

I reached out to mikalicious.com and i was told that they do not price match the target Aden+Anais. Is there a way to erase or update the post so that we save other mom's out there a little time?