If you are serious about your home-based business, you should launch a ppc campaign unless you want to wait a long time for your success. While it's true that organic search is cheaper (actually, it's free!), it takes a lot of time and consistent effort to get your name and links out there for people to click on. If you have a definite call to action and you stand to make money when people click on your links, spend a little money or should I say, invest a little money and you'll see a great return on your investment.
I recently tried this out with my Agility Dog site. I sell agility dog equipment on there and I figured out that I needed to advertise in order to get some customers and sales.
Well, I purchased the Definitive Guide to Google Adwords by Perry Marshall and found that his advice really works. I sold my first agility in a bag set within 24 hours of launching my campaign! Perry shows you how to structure your campaign so that your advertising budget is not wasted. Check out this article where I share just a few of his tips.
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Thanks Eunice. i recenlty got a coupon from hostgator for $100 for an adwords campaign. Maybe I should consider it.
- TexasMom817
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