The Step and Mommy Chronicles

Contemplations of an Army Wife


My time, of late, seems to be divided pretty equally between the vacuum, the Dollar Tree, and various school errands. Throw in the occasional grocery schlep and the Diaper Demon's constant whining for mommydaddycheesemilkieatiwantcatigobyebye, my schedule is pretty full. I could probably even fill up a wall calendar with some to do's, but...well, who wants to write crap like that on a calendar? 

I'm not a huge fan of the "Me Time" phenomenon; at least, not in the weekly Mani Pedi, Coach VS Dolce eyewear debate way. I try to take little bits of my day to chill out, you know, here and there. It's less "Me Time", and more "Don't Beat My Child Time". I find a few minutes here or there to grab a cup of coffee, watch fifteen minutes of Top Chef, or pretend to be using the bathroom (when I am, in fact, trying out my new can of Veet). 

The mother of all my time outs, though, is working on my blog. I love to write, you see. No, seriously, I fucking LOVE to write. Not about anything important, really. I don't think I could even be placed into a specific blogging group. I don't write enough about being a parent to be a Mom-blogger. I don't write enough about current events to be a News Blogger. I don't purchase anything regularly enough to be a Review Blogger. Mostly I just am inspired by a line, phrase, or picture, and the words start to flow. And boyohboy, do I love when those words start to flow. 

Problem is, without a specific focus, you can't much expect for your writing to project itself. There's nothing instantly recognizable enough to attach itself to any one subject. That places me squarely in the land of Weblog Ambiguity, of which I am not queen, princess, or jester. Hell, I'm not even that handmaiden that gets to wear those kick ass low cut velvet Renaissance dresses. Which is why the recent suggestion to begin a resume consulting business really set my gears to turning. 

"I hate that you did her resume," she said to me one day (referring to a leader-by-title of ours). "I mean, she's worthless, and now her resume is going to make her look kick ass."

It was at that point that I began to feel the tug-of-war between "Shit, she's right!"  and "Hey, wait a minute, my resumes kick ass?"


I guess it's not too much of a stretch, really. Blogging is just a way to creatively impose your opinion on unsuspecting victims, and there is little that I enjoy more than shoving my obnoxiousness into the great wide beyond (unless you count excessive commas, coffee, or reality television). I've noodled the idea around for awhile now, and this morning seemed the right morning to check some stuff out. As the web tabs multiplied, I came to some startling realizations:

You need a name for your company. Then you need a website. What if your name is taken by another website? Do you risk taking a .net or .org, or do you think of another name? Should you take the bull by the horns, and look at making business cards, or is that getting too cocky (no barnyard pun intended). Do you talk to people you've helped in this aspect before, and look to them for endorsement? Is electronic communication the best way, or should you include paper copies? Watermarks? Trademarks? And what if I end up sucking at it? 

Any accomplished (fully, quasi, delusional, or otherwise) entrepreneurs, please feel free to chime in. Seriously. Please. Chime in, like, NOW.

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