The first thing we need to do is realize that "Network Marketing is an industry of marketing and promotion, pursued by people who have no idea how to market or promote."

I know that’s a bit ironic, but that is the simple truth.

95% of networkers are employees with no business ownership experience what-so-ever.

This is also why so many upline leaders teach the "shot gun" approach of making your list of 100 warm market contacts, getting information to them, and seeing who sticks... Anyone can do that. You don't need any marketing skills what-so-ever.

The only reason you're told to make a list and give CD's or your website to 100 people is that your upline knows that you've only got about 1 or two weeks of "pumped up" emotional enthusiasm about your new business and then the likely-hood that you'll ever do anything drops down to about 30% or less.

The first thing we need to do is define our target market. Essentially, your target market consists of people who are already using or consuming what you’re promoting.

Well, simply put, you can't sell a steak to a vegetarian now matter how incredible it might be. You can't market a product to someone who does not have the desire to consume it already present.

You can't sell an opportunity to someone who isn't looking for one, no matter how 'perfect you think they would be' or how much money you think they could make.

The first rule of marketing, is to sell products people want to buy, to the people who want to buy them.


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